“I need to sell for this much because: A. I need it for the next house B. I need it for college for my 5 kids C. I need it because I need it. Please have the above statement evoke the automatic response…………………”Gee Mr. Johnson, what you need has absolutely nothing to do with the market value of your property, so let’s concentrate on market value and I will show you all that I do to increase your net, minimize the sales time and increase the efficiency and safety of the transaction. For you agents, please understand that if you are not getting showings, your price is too high. If you are the lowest property in the building or the subdivision, your price is too high. If you just dropped the price and you are not getting any showings, your price is too high. If you seller will not lower the price or increase the value of the property and you are not getting any showings, your price is too high and it is the seller’s responsibility to change the situation. Never give up asking for adjustment to current market value. As much as they might not like your constant bickering about price – it is your responsibility to make them aware of the value of their property.