It is time to invest in our new listing presentation that stops you from promising all those things you do the the sellers believe need to be done but don’t work and cost lots of money. Print advertising is one of them and it becomes less effective as the search strategies get better. Plus everyone has more listings with crabbier sellers that want them advertised so the real estate magazines look like small city telephone books. Advertise your exclusive services for buyers and your buyers wants, in detail. No one else is doing it and who do you thing the sellers want to list with? The agent with all the listings or the agent with all the buyers?