559 S. Washington Ave., Kankakee,IL 60901

P.815.929.9258 P.815.929.9200

Your Insider Investing for Real Estate Agents book has been very helpful. While I am not the one at the company who hires speakers, I have recommended your book and website to many of my colleagues. Cynthia Lee, Weichert Realtors


Let Them Interview All the Buyer Agents They Want! September 19th, 2012 | Posted in Other Interests

Our company provides the best buyer services and value in the nation.  If the buyer lead is not convinced and wants to interview more, then this is the interview sheet that my coaching clients give their clients who are gluttons for punishment. 

 Interview Questions to Ask Agents

Who Are Applying for the Job of Selling Your Home

Many people who are thinking of selling their homes feel that it is wise to interview more than one agent.  We agree!  It is important that you feel confident in your representative’s professional experience and comfortable with his/her level of integrity and caring.  The Sanford Sales Team is confident in its professional ability, personal dedication, and commitment to helping you sell your home quickly.  We want you to feel confident during the selling process every step of the way!  Others may tell you what you want to hear; we will only tell you the facts.  Below is an interview sheet that can be used if you decide to interview with other agents.



Sanford Team

Agent #2

Agent #3

How many years selling real estate full time?

27 years as a team; 31+ years in the profession



Do you have a full-time assistant?

Yes — two; a customer service representative and a marketing VP





Sanford Team

Agent #2

Agent #3

Do you have a team to help you handle the multitude of details associated with each real estate transaction or do you share office personnel?

Both – we have a full-time licensed buyer partner, office coordinator, a partnership with a title company and lender.  We also contribute to the office full-time, seven days a week with “front desk” personnel



How many homes have you closed in the last two years?

322 in 20___

317 in 20___



Do you work as a full-time REALTOR®?




Do you have a computerized follow-up system to keep track of buyers?

Completely computerized with online database and three networked systems for the sales team



What referral networks for out-of-area and out-of-state buyers do you belong to?


Senior R. E. Specialists

Certified Res. Specialists

Exodus-Christian Referral Network



What area and in what aspect of the market do you specialize?

Residential, investment, commercial, and builder services





Sanford Team

Agent #2

Agent #3

Do you have a written marketing plan specifically designed to sell my house?

Yes, enclosed in my presentation



Do you attend the REALTORS® board meeting?  How often?

Yes; weekly plus our exclusive top agent immersion system!



How do you market properties directly to buyers?

in 24 different ways — ask for an explanation!



Will you produce a flyer, web page, and virtual tour of my home?

Yes, go to for examples




Do you have a written business plan and mission statement?

Yes, included in my presentation



How often will I hear from you after my home is listed with you?  May I cancel the listing, if I do not?

every 10 working days and YES!



How will you let me know what you are doing to market my property?

computer-generated reports, team reports, and personal consultation



How do you find potential buyers?

Let us review my written plan





Sanford Team

Agent #2

Agent #3

What other marketing techniques will you use to get my property sold?

Let us review my online strategy



What can I do to help sell my property?

Let us review my “seller’s plan of action”



How confident are you that you can sell my home?  Why?

Let us review the comparables and the pricing of your home



Can you reached 24 hours a day, 365 days a year?

Yes, we have full-time receptionists, a 24-hour answering service, cell phones, email, and our website where you can receive online help



Do you provide written feedback from all showings, copies of ads, and updated reports?

Yes, a feedback update emailed after each showing, all ad copies are sent, and monthly reports are mailed



Does your listing agreement have an “easy exit” feature?

Yes, we will review details.



Do you do personal advertising to attract potential buyers and sellers?

Yes, a personal magazine, billboards, radio, websites, a variety of media publications, mail-outs, and telemarketing





Sanford Team

Agent #2

Agent #3

Do you have references?

Yes, enclosed in my presentation



How many listings do you have?  What percentage of the listings sell?

63 — the more you have, the more buyers you have!




What is the market trend now?

Exciting!  I will tell you why!



Based on what you know about my situation, should I sell?

I have turned down listings when a sale was not in the client’s best interests.  Let us talk!



If I give you the listing, what are the first seven things you will do to sell my property in the first week?

I love the challenge of this question, and I cannot wait for you to ask it in person!



What methods do you use to communicate?

Phone, email, direct mail, personal face-to-face consultation, delegated team member, and website



How will the Internet help me get top dollar for my property?

Let us talk about search engine strategy!



What services on your website would a buyer sign up for?

mortgage calculators, dream home search, and informational reports





Sanford Team

Agent #2

Agent #3

How may visits do you have on your site?

average is 114 per day



How soon will my property be featured on your website?

the evening of our meeting



On how many different websites will my property be found?




How do I know my property will sell?

You do not, but with Team Sanford your odds are the best!



Why are you worth the commission?

let us review where my commission goes in the selling of your home



Do you have any buyers for this home now?

Ask for my list with names and phone numbers!



As you can see, they will only be able to make one decision after they spend some time with this interview sheet…and that one decision is you!

Walter Sanford has been designing and implementing real estate systems for 30 years.  One of the most successful REALTORS® and now wealthy from his systems, Sanford teaches his systems and strategies through his products, seminars, and personal coaching producing the best results in the industry.  Do what works, do what is proven.  Hire Walter Sanford.  Call our office at 800.792.5837, email, or chat with us online at

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