This is an excellent lead generation system for new agents, agents with low inventory, or agents who are new to an area. An “orphaned client” is a client was represented by agent who is either no longer in the business or who has moved from the area.
This letter could slightly reworded to send from the agent himself/herself or from a broker/owner on behalf of the agent.
Date
Name
Address
City, ST ZIP
Name:
My name is Walter Sanford, and I am the broker/owner of Sanford Systems. I am contacting you because we would like to become an indispensable real estate advisor for you.
On (date), you had a real estate closing with us. Upon further research of your file, I found that your real estate agent is no longer affiliated with this company.
When our company advises a client in a real estate transaction, our goal is to keep that client for life. This requires constant evaluation of the client’s needs and delivering complimentary real estate services that might include equity updates or investment analysis. Whether your next transaction is a personal residence or an investment property, we pride ourselves in educating our clients about all of their options.
I have chosen (agent’s name) to make certain that all of your real estate needs are met. He/she is aware of your previous transaction, and he/she has your file. He/she has the ability to update you on the current value of any real estate in (your area), offer you other options in real estate, or just advise you on current trends including price, interest rates, or help you with your past transaction. He/she has been chosen to represent you because of his/her client-pleasing attitude and the amazing testimonial letters that we have received from other clients who have worked with him/her.
We hope that you will accept his/her phone calls in the future and that you will avail yourself of the services that he/she has to offer. If you have any questions about real estate, he/she will do his/her best to answer them quickly.
It is our pleasure to play a part in your real estate future. Please allow us the opportunity to continue developing our relationship and help you with your real estate needs.
I have included a letter about our new “VIP Client Club” with your exclusive customer number. I took the initiative of enrolling you. You can start earning rewards and free services at www.waltersanford.com/vip.
Thank you again for being a client of Sanford Systems.
Sincerely,
Walter Sanford
Broker
Sanford Systems
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