This list can be used in a variety of ways. You can include it (all or a portion) in the following ways:

1. Your listing presentation to demonstrate the work involved in selling a home.
2. Your seller’s section of your website.
3. Your in-office client file to keep you and any team members on track

 

I’m sure you can think of other ways to use it, too; in fact, there are probably items that you can add/delete.

Bottom line: checklists keep you and your team on track.  When you provide excellent client service and you follow your checklists each time, what’ll you get?  EXCELLENT CLIENT SERVICE!

 

FIRST WEEK

       Start networking with top cooperating agents and advertising

       Gather information on home’s features and benefits

       Create marketing flyer and web page

       Complete Multiple Listing Form

       Input listing into MLS computer and Internet sites

       Place sign on property with explanatory sign riders

       Check city tax rolls for square feet, lot size, and other verifications

       Identify schools, recreation, shopping, public transportation

       Put lock box on property

       Coordinate showing instructions with tenant, if necessary

       Add sellers to our database and follow up procedure

       Find out if seller will need a REALTOR® and relocation package where relocating

       Ask seller for buyer referrals and past showings, if any

       Visit properties for sale in area – determine competition and develop alliances with agents

       Follow up on all showings

       Submit copies of listing to Sanford Systems team members

       Check personal buyers in our database to see if this property fits their needs

 

SECOND WEEK

       Distribute flyers at Board of REALTORS® events

       Attend MLS marketing session and make oral presentation to REALTORS® about property

       Network with more top agents, especially ones who have sold in the area

       Deliver flyers to the property, including financing options

       Install a flyer box on sign

       Update seller with call or E-mail

       Follow up on all showings

       Add property to fax network and internet 360° photo view program

       Arrange telemarketers to call homes around listing (500)

 

THIRD WEEK

       Verify MLS listing detail (book, price, etc.)

       Check seller motivation

       Distribute flyers to neighborhood, where applicable

       Visit any new or similar properties for sale in area

       Do blast E-mail to all top agents

       Follow up on any showings

       Plan 15-minute open house

 

FOURTH WEEK

       Distribute flyers to the area agents

       Follow up on any showings

       Contact top 100 agents in area by phone

       Update seller with call or letter

       Attend marketing session for top agents

       Check value as compared to competing properties

       Adjust price

 

FIFTH WEEK

       Distribute flyers to neighboring county’s agents

       Coordinate telemarketers calling prospective buyer lists provided by list company

       Follow up on all showings

       Review marketing activity

       Review direct mail done to date

       Check value

       Take opinion poll of agents in my office

 

SIXTH WEEK

       Mail flyer to buyers in Walter’s personal database

       Follow up on all showings

       Evaluate activity, price/terms with seller, and adjust accordingly (phone or meeting)

       Overcome buyer objections with seller

       Update seller with call, E-mail, or meeting

       Ask broker for opinions

 

SEVENTH WEEK

       Follow up on all showings

       If applicable, send price reduction letter to all agents in the fax database

       Update flyer Internet and MLS re: price reduction or changes

       Update the financing flyer with new home mortgage rates

       Check Internet search engine strategy

 

EIGHTH WEEK

       Follow up on all showings

       Update seller with call or letter

       Update market analysis; complete new comparative market analysis

       Complete list of solutions to objections or reduce price

       Attend MLS marketing session and make oral presentations regarding any changes in price

       Take new pictures to show different season, if applicable

 

NINTH WEEK

       Review marketing activity

       Review telemarketing done to date

       Visit any new and similar properties that are for sale

       Follow up on all showings

       Network with the top agents for feedback

       Review listing with human resources department of every major corporation in area

 

TENTH WEEK

       Update seller with call or letter

       Follow up on all showings

       Obtain offers or objections

       Start at week one and repeat all activities at the rate of two items per week

 

ELEVENTH WEEK

       Direct telemarketers to call prospective buyer lists

       Follow up on all showings

       Obtain offers or objections

 

TWELFTH WEEK

       Review marketing activity

       Follow up on all showings

       Update market analysis

       Review direct mail to date

       Evaluate activity, price, and terms with seller; adjust accordingly with calls, letters, and meetings

 

THIRTEENTH WEEK

       Follow up on all showings

       Make any price changes to flyer

       Send price reduction letter to all agents in fax and Internet network

 

FOURTEENTH WEEK

       Coordinate telemarketers calling prospective buyer lists

       Follow up on all showings

       Update seller with call or letter

       Discuss repairs or property improvements

 

FIFTEENTH WEEK

       Review marketing activity

       Follow up on all showings

       Call top agents in town

       15-minute open house tour

 

SIXTEENTH WEEK

       Send listing follow up letter to fax network database

       Follow up on all showings

       Update seller with call or letter

 

SEVENTEENTH WEEK

       Review marketing done to date, and repeat items that created showings

       Follow up on all showings

 

EIGHTEENTH WEEK

       Evaluate activity, price and terms with seller, adjust/extend if listing lends itself to an extension (meeting, call, or letter).  If listing is extended, marketing timetable starts over at week one.

       Update market analysis

 

NINETEENTH WEEK

       Direct telemarketers to call prospective buyer lists

       Follow up on all showings

       Review marketing activity

 

TWENTIETH WEEK

       Follow up on all showings

       Update seller with call or letter

       Send inventory letter to fax database

 

TWENTY-FIRST WEEK

       Review marketing activity

       Follow up on all showings

 

TWENTY-SECOND WEEK

       Networking session with area agents

       Follow up on all showings

       Update owner with call or letter

 

TWENTY-THIRD WEEK

       Follow up on all showings

       Review marketing done to date

       Telemarketers call prospective buyer lists

 

TWENTY-FOURTH WEEK

       Consider hiring appraiser to resolve pricing issues

 

 

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