If you had an open house this weekend where you met a prospective buyer who was already represented or “possibly” represented (friend or family member in real estate who might be the assumptive representation), here’s a follow up that you can use.
Don’t poach clients! That’s never okay. However, if the prospective buyer isn’t contractually working with an agent, your extra service steps might earn a new buyer client for you.
To: Name
RE: Did Your Agent Email You Today?
Thank you for stopping by my open house at (address) on Sunday. Since this home did not meet your parameters, I am enclosing information about some other listings that may be of more interest to you, based upon what you told me. I can provide more detailed information for any that you feel have some potential. Some of these sellers are motivated, and some homes are priced below market.
I know you mentioned that you may be working with another agent. If you do not have a contractual obligation to that agent, I would also like to have permission to submit other home candidates for your approval. However, the best I can show you are my “off-market” properties; I reserve these properties for my clients only.
It was nice meeting you last Sunday, and I hope to see you again. Good luck in your search!
Sincerely,
Walter Sanford
Sanford Systems
Attachment: Additional Listings from Sanford Systems
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Our book Fast Lane Buyer Systems includes numerous forms, letters, and checklists to share with your clients and potential clients; also included are items to draw buyers (and sellers) to your website.
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