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"Thanks I love it! That is the punch we needed. I will change the letter in the morning. Great stuff! You are the BEST!" Jim d’Artenay, Prudential Carolina


Why Choose Me Instead of the Other REALTOR® to That Undecided Seller May 30th, 2017 | Posted in General Real Estate, Other Interests, Real Estate

Maybe you’ve made a listing presentation and the seller is still on the fence. Here’s a letter that might help nudge them to your side.


To: Name

RE: Decisions, Decisions

Why choose me as your listing agent? When trying to decide which real estate agent is right for you, the most important questions you should ask are these: What can this person do for me? Will this person get me the most money for my property, sell it in the shortest period of time, and make the process as easy as possible for me? Did they really care about what you wanted?

Your selection of a real estate agent should not be based on the one who tells you that your property is worth the most money or the one who makes the greatest promises. The final decision should lead you to choose the one who is actually going to help you put the most money in your pocket, along with your other needs like (include needs).

Why choose me? I specialize in all of the above. There really is a difference among REALTORS®. I have a program of specific marketing activities that guarantee the results you desire. I will earn the right to your confidence and trust by my follow-up.

By my numbers, I can prove that I net my clients more. I beat the average time on the market, and I have testimonials from clients just like you! The (your area) Board of REALTORS® averages a sale at 96% of list price. I average 98%. Based on the $325,000 sales price we talked about, my negotiating abilities should net you an extra $6,500!

Please contact me with more questions before you make a final decision. I look forward to having the opportunity to work with you!


Walter Sanford
Sanford Systems


Through the years, I’ve collected many letters for just about every aspect in this business. Super Emails, Letters, and Web Content is a beast of a manual at over 700 pages with some of the best in my collection! This manual is the finest of lead generation letters, emails, and web content. They’ve all been tested for profitability. This manual will become the foundation of your direct mail, email, and database solicitation department. Included is the data CD, which is a digital copy for easier implementation.

Check out the details at Call 800.792.5837 and ask for the $50 blog special on this system!

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