Again, with each of these FSBO letters, your goal is to share with them your knowledge of this market and this business so when they don’t sell, they’ll know exactly who to turn to since they have a “friend” in the business now.
Date
Name
Address
City, ST Zip
Name:
Some of the properties that were listed by me at about the same time you listed your property at (address) are now sold and in escrow, so I thought a valuable part of our partnership would be the introduction of affiliates you will need to carry you through your transaction.
I have chosen these professionals because of the years of service they have given my clients and my company. They are all problem-solvers with superb knowledge, ingenuity, and years of experience.
You will need all of these services for an efficient and safe closing, and I am sure you will be happy with the results when you contact my affiliates.
As always, please return the phone number list of potential buyers who were not interested in your home. Enclosed is a self-addressed stamped envelope. If I can further help your transaction, please do not hesitate to call!
Sincerely,
Walter Sanford
Sanford Systems
Enclosures: Affiliate list, buyer phone list, self-addressed stamped envelope.
P.S. The complete résumé of the affiliated industries with whom I choose to work can be found online at www.waltersanford.com/team.
Through the years, I’ve collected many letters for just about every aspect in this business. Super Emails, Letters, and Web Content is a beast of a manual at over 700 pages with some of the best in my collection!
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