Q. Hi, Walter. I wanted to reconnect with you. I wanted to touch base with you regarding some clever promotional ideas that she remembered you mentioned in soliciting high-end property owners.
How do you get them to not immediately toss away a listing letter announcing that we have a buyer for their property and would they consider selling?
-Robin
A: Make it look special and specialized. Personalize the letter with the inside date, inside address, and salutation line of “Dear Mr./Mrs.” State in the letter if they are considering a sale in the next 6 months that you have a buyer who has been pre-approved by (name the bank). Tell them the features of the area that the clients like. Then send a similar letter to the whole neighborhood. Hand sign each letter. Use window envelopes with a regular stamp. This will appear as a professional package that will not be thrown away, unless they don’t want to sell.
-Walter