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CONTACT WALTER

559 S. Washington Ave., Kankakee,IL 60901

P.815.929.9258 P.815.929.9200

walter@waltersanford.com

Walter, thanks for speaking in front of Exit Realty Florida last month. It was great stuff and my agents really appreciated you, your presentation, and your books and tapes. Thanks for an enlightening day! Steve Marabel, EXIT Realty All Stars

READ WHAT OTHERS SAY

Ask Wally – How do you keep your listing letter out of the trash? September 10th, 2019 | Posted in General Real Estate, Other Interests, Real Estate

Q.  Hi, Walter.  I wanted to reconnect with you.  I wanted to touch base with you regarding some clever promotional ideas that she remembered you mentioned in soliciting high-end property owners.

How do you get them to not immediately toss away a listing letter announcing that we have a buyer for their property and would they consider selling?

-Robin

A:  Make it look special and specialized.  Personalize the letter with the inside date, inside address, and salutation line of “Dear Mr./Mrs.”  State in the letter if they are considering a sale in the next 6 months that you have a buyer who has been pre-approved by (name the bank).  Tell them the features of the area that the clients like.  Then send a similar letter to the whole neighborhood.  Hand sign each letter.  Use window envelopes with a regular stamp.  This will appear as a professional package that will not be thrown away, unless they don’t want to sell.

-Walter

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