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Question and Answer with Walter Sanford about short sales and real estate training.
It’s tough when you’ve built your business and your reputation in a town then you move to an entirely different area to start all over again. How do you start over again? Maybe this Q&A exchange will help with your quandary.
Our company provides the best buyer services and value in the nation. If the buyer lead is not convinced and wants to interview more, then this is the interview sheet that my coaching clients give their clients who are gluttons for punishment.
Let’s set the scene – you really want the major share of listings in the neighborhood close to your office, and you want those listings at an average sales price 40% higher than your average closed sales price. The catch – you just found that your competition has been hanging out there for 12 years with doggie treats, pumpkins, and door hangers! Well, it’s time to get to work.
Many times, the ability to overcome an objection will buy you a few more moments, allowing you to build a relationship and turning a frustrating call into a money call. Overcoming objections is one of the reasons my coaching clients are getting the deals from the other agents!
In my real estate career, I soon found out that there were great ideas and average ideas. Concentrating on the great ideas made me wealthy. Usually the average stuff is promoted by speakers who have never sold much real estate or writers who have never sold any real estate.
Getting a large group of homes from a builder can be massively profitable. How do you beat the competition? Well, one of my coaching clients asked that of me the other day, and I shared some of my secrets.
When you have commissioned buyer agents who do not produce leads (as you have), you will not get them to turn down a showing no matter how little information the buyer shares. If you have a salaried buyer's agent who handles showings and does the lead generation for secret properties, he or she will be more likely to do what you tell him or her.
Many times, the disappointment of obtaining a lead and losing a listing presentation to the competition can knock the wind out of you for a few days so let me propose a semi-controversial method of determining how you can learn from your possible mistakes.
Being involved with the most profitable systems in real estate, we are always adding updates and twists as technology develops. It still makes the most sense to center on listings. Go after the people most likely to list using the least expensive and least time-consuming methods.
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