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Current Q & A

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1/3/2012

Q: Hey, Walter!  I purchased  all your systems and am currently putting them in place.  I practice real estate in Edmonton, Alberta.  I need to have a great expired program in place but am dealing with this board regulation:

No Use of MLS® System Information for Solicitation

c) Real estate database information may not be used by any Member to target clients of any other Member with offers to provide services. A Member shall not use information from the database for any contact or communication by or on behalf of a Member with a Seller who the Member knows or ought to know has or has had a written Listing Agreement with another Member for a property that has not yet been sold and whose status in the database is either active (A), expired (X), terminated (T), or conditionally terminated ( C).

Any suggestions to get around and still effectively work with expireds.  Thanks for any help, I know your time is valuable.

Joel Murray
Century 21 A.L.L. Stars Realty

A: Hi, Joel!  Just say “NO” to expireds.  Nobody takes more chances than I do, but the penalties are just too stiff.  If you are doing my stuff, there are people watching you because they are jealous.  There are just too many other things to do.  I coach the top agent in Calgary so I’m familiar with the region.  There is just no way, except to increase all marketing around the expired (not cost effective) and have an expired destination on your website where you invite people to go to by way of your just sold or listed post cards.