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CONTACT WALTER

559 S. Washington Ave., Kankakee,IL 60901

P.815.929.9258 P.815.929.9200

walter@waltersanford.com

Dear Walter, It was a pleasure meeting you during your recent event in Laguna Hills, CA. I appreciate the material your covered during the event and wanted to thank you for your generosity on gifting me the "Beating the Competition" sales system. Jose U. Jaramillo, Keller Williams

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What Are Some Habits of Low-Producing Agents? October 8th, 2013 | Posted in General Real Estate, Other Interests, Real Estate

  1. Signing up for expensive lead generation when they are not effective in following up on the leads — There are many sources of purchased leads, and a lack of good systems for turning those leads into business means little closed business.
  2. “Pop-Tart” activities in handling business — This is an activity of jumping up to handle urgent business rather than finishing profitable business.  A lack of time- blocking will cause an agent to put out fires rather than working on a proven plan.
  3. Taking stupid business — What is stupid business?  Under-motivated sellers and buyers are two sources.  Low producers disregard the warning signs on these two groups, because they do not have the systems to produce leads and need to prove they are busy.  The problem is agents actually lose money working with transactions that probably won’t close while hoping for success.
  4. Buyer house calls — Low producers jump at the chance to work with a buyer.  Top producers ask them buyers questions, get them pre-approved, have a meeting with them, and have them sign a buyer-brokerage agreement while making the buyer feel they are receiving the best service available.
  5. Not being able to walk from sellers who have no reason to participate in this market
  6. Working with buyers who have both minimal credit and minimal down payments
  7. Working short sale clients who have second mortgages that are not with the same party as the first and also where there is not enough money to pay the first
  8. Going into a short sale where the buyer will not pay for an appraisal and inspection, prior to approval
  9. Taking too long to start lead generation — Just go out and knock on some expired doors…this morning. 
  10. Dealing with inexpensive properties — Start generating leads of more expensive listings today.
  11. Having REALTORS® as the major component of your sphere — It’s time to get out in the real world. 
  12. Have an assistant that only gives assistance — My past assistants and those of my coaching clients generate leads. 
  13. Setting up elaborate systems to stay in touch with class “B” buyers and sellers — There are enough “A’s” to keep you busy.
  14. Spending too much time on social media — Social media is one of the most overrated activities in real estate.
  15. Having a website that specializes in buyers rather than sellers
  16. Waiting for market changes — Forget the market and get seller leads.  You make the change today.
  17. Keep staging in your pocket until it is asked for by a client
  18. Waiting for the buyer to do an inspection after they write a contract — Get the seller to do an inspection right after they list the property. 
  19. Having so little business that they cannot walk away from a bad deal, bad situation, or an unreasonable client in a nice way
  20. Writing loose counter offers
  21. Not keeping the pipeline full
  22. Not handling the big problems early in the morning
  23. Not working enough
  24. Not spending enough time talking with or seeing clients
  25. Having a mentor who did not sell a lot of real estate.

 

There are many more, but let’s start considering these first.  We have systems that help with these and out right replace most of these habits.  We would be honored if you became involved with us by obtaining our training systems, attending our seminars in your area, or considering personal coaching. 

We have systems that help with these and out right replace most of these habits.  We would be honored if you became involved with us by obtaining our training systems, attending our seminars in your area, or considering personal coaching. 

Walter Sanford has been designing and implementing real estate systems for 30 years.  One of the most successful REALTORS® and now wealthy from his systems, Sanford teaches his systems and strategies through his products, seminars, and personal coaching producing the best results in the industry.  Do what works, do what is proven.  Hire Walter Sanford.  Call our office at 800.792.5837, email walter@waltersanford.com, or chat with us online at www.waltersanford.com.

 

A Common Request from a New Investor July 31st, 2013 | Posted in General Real Estate

Many have watched how I used my real estate career as a stepping stone into my real estate investing business.  To this day, I still purchase properties so the tenants can amortize the loan with no out of pocket cost to me after taxes.  I am able to hold on during the bad times and cash flow with equity increases in the good times. 

Below are some questions from a real estate investor who is just beginning and my response to his questions:

Question:

Hi, Walter!  I’ve purchased your products in the past.  My question is in regards to buying investment properties for our own retirement. Starting from scratch, would you invest in SFR, Condos, 1 to 4 units, 5 units and above? Would you stay away from HOA’s or does that matter to you? Commercial property?

Also, I live in Southern California and prices are high…and getting higher.  Would you invest in another state and have someone manage it for you or keep your investments near you?  Thanks for your advice, it’s always been helpful.

 

Answer:

I don’t care so much as to the vehicle.  On the bad side, condos have H.O. dues, 5 or more units have less advantageous financing, and commercial has a propensity for higher vacancy factors.  That being said — price is the great equalizer. 

I currently own (and have done so for decades) all the types of property you mention.  They all serve me well as retirement vehicles.  I want you to invest where you can touch your property.  Lower prices say in Nevada or Arizona are equalized by higher management costs, less personal involvement, and less knowledge in the development of the deal.  Find a fantastic value locally.  They are all around you.  Make a lot of offers! 

In California, I used a simple qualifier to determine if I wanted to look at an investment property.  I would have to be able to live there and monthly rent had to be at 1% of sales price.  The deals are going fast, hurry before the fixed interest rates go up again!

It is not that hard when you take the “flipping” mentality out of the picture.  Buy a business that is your business while you are doing your business. Live off of it when you quit your real estate brokerage business. 

 

Walter Sanford has been designing and implementing real estate systems for 30 years.  One of the most successful REALTORS® and now wealthy from his systems, Sanford teaches his systems and strategies through his products, seminars, and personal coaching producing the best results in the industry.  Do what works, do what is proven.  Hire Walter Sanford.  Call our office at 800.792.5837, email walter@waltersanford.com, or chat with us online at www.waltersanford.com.

 

Two-Step Listing Presentations Are for Losers. June 24th, 2013 | Posted in General Real Estate

I bet you’re smiling now!  Seriously though, you can save the extra hour and get better results with one-stop at the house.

The incoming lead is asked the “$100 at Close Magic Questions.”  The answers are been checked by you to see if you really want to go.  Their core motivation is developed, and the appointment is made.  There has been no discussion of commission or price.  Use pages 16-20 in Beating the Competition Every Time.

Include your pre-confirmation package on your website (link and/or passcode can be emailed) or email the package to the client within hours of your initial conversation.  Use pages 83, 84, 95-99, 103-107, 112, and 114-116 in Beating the Competition Every Time. 

Confirm the appointment by phone, email, and/or text on morning of the appointment.  If you have not received the pre-confirmation package back, then also ask for the questions to be answered ASAP and sent to the rainmaker directly.  Have your staff prepare the listing presentation.  Review in the 10 minutes before you leave.  The two most important documents to receive back are the “IF” sheet and the “concerns” sheet given in the above listing.

Show up at the appointment 5 minutes early.  Take outside pictures, if it’s nice weather.  If you have the completed pre-confirmation package, go on a tour with the owners.  If you have not received the pre-confirmation package, pull out the most important pages and have them complete while you go on a private tour. 

Close on what you know from the answers of the pre-confirmation package.

If you do not have the huge book of forms used to master the one-step listing presentation at top commission, top fees, and top length at market prices, then you are losing thousands every month! 

Walter Sanford has been designing and implementing real estate systems for 30 years.  One of the most successful REALTORS® and now wealthy from his systems, Sanford teaches his systems and strategies through his products, seminars, and personal coaching producing the best results in the industry.  Do what works, do what is proven.  Hire Walter Sanford.  Call our office at 800.792.5837, email walter@waltersanford.com, or chat with us online at www.waltersanford.com.



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