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559 S. Washington Ave., Kankakee,IL 60901

P.815.929.9258 P.815.929.9200

walter@waltersanford.com

"Thanks I love it! That is the punch we needed. I will change the letter in the morning. Great stuff! You are the BEST!" Jim d’Artenay, Prudential Carolina

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Walter Sanford was one of the top real estate agents in North America for nearly
thirty years, and now, he is one of the most requested speakers, trainers, and
coaches. He has authored twelve systems and books on checklists, pro-active
lead generation, affiliate lead generation, and much more which can be found
throughout this website. If you would like to contact Walter or have him speak at
your event, please email him at: walter@waltersanford.com

CURRENT BLOG POSTINGS =>GET RSS FEED
Ask Wally – Pricing is 95% of marketing and the best way for sellers to obtain their desired net.

Many agents actually try to spend marketing dollars to overcome an overpried property. It is a question that I am frequently asked. Most of the items in the answer are items the seller has to be responsible for. They cannot depend upon false pricing or marketing from a REALTOR to obtain a value that is […]

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Ask Wally – Making Sure You Are The Last Agent In

Q:  Walter, I know it is very important to try and be the last agent in when booking a listing appointment.  What do I do when my assistant is confirming the listing appointment and finds out the seller has booked an appointment with an agent after my scheduled appointment?  Is there a script for trying […]

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Ask Wally – Hiring A Buyers Agent

Q:  I was wondering if you have a job description for a buyer’s agent. I am planning on bringing on two of them to my team. One will also double as an assistant. I’m wondering how to work the compensation, etc. for each as well. Any suggestions?  Thank you. Peggi from Bend, OR A:  Huge discussion.  […]

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