559 S. Washington Ave., Kankakee,IL 60901

P.815.929.9258 P.815.929.9200

"I think we had a great meeting in Savannah. The comments received in your presentation were all positive. Thank you so much for what you did for us. It was a big help to ensure a great meeting for us. You always go the extra mile." Maurice Johnson,Realty World


Advertising Buyers Makes More Sense Than Advertising Sellers May 15th, 2012 | Posted in Other Interests

Below is a question posed to me about advertising buyers’ needs.  I hope this helps you with any questions about how to approach handling buyers and their needs, too.


How would you advertise buyers’ needs? Examples in doing this?  Thank you.




When you control a listing, you are on potentially thousands of websites selling 24 hours a day; however, when you have a buyer, it’s only you!  Therefore, I always advertised my buyers on my website and any print advertising where I needed to destroy the competition.  A seller would rather list with the agent who appears to have all the perceived buyers rather than all the perceived listings.

I was able to obtain buyers by offering them services and value that no one else promoted.  One of these special services was secret, unlisted properties that netted me more listings in my search.   Another service was providing my “team,” which put them in touch with their lender early and with benefits.  I also provided guaranteed feedback for buyers and many other perks.  My buyers were well-qualified, loved that they were able to see more property than anyone else, easily signed my loyalty agreement (buyer brokerage agreement), and loved that their needs would be printed in the local real estate magazine.

The ad would look something like this:

Before you call any other real estate agent for a marketing plan or call to list, we might already have your buyer!  Here are our buyers as of press time.

(insert Buyer ID/Area/Beds-Baths/Price range/Special desire/Possession goal)

For an up-to-the-minute buyer list, visit or call 815.929.9258 to discover what buyers might be coming in this week!

If you know of a property that comes close to any of the above buyer’s needs, please call me at 815.929.9258 or email for a confidential consultation.


The buyers always looked at me as “different” than the competition and that was all it took to get ahead of the pack!  Good luck!


Walter Sanford has been designing and implementing real estate systems for 30 years.  One of the most successful REALTORS® and now wealthy from his systems, Sanford teaches his systems and strategies through his products, seminars, and personal coaching producing the best results in the industry.  Do what works, do what is proven.  Hire Walter Sanford.  Call our office at 800.792.5837, email, or chat with us online at

One Response to “Advertising Buyers Makes More Sense Than Advertising Sellers”

  1. Jeff Gingerich says:

    Great tip Walter…I’m going to implement it right away!

Leave a Reply


To subscribe or unsubscribe to/from our blog, please click here.



Click on one of the links below to read more about Walter has to say about the real estate market.

Linked In