As with a few of the other letters we’ve shared this week, you might come across this announcement via your personal network, a newspaper notice (as this letter is written), or even social media.  The “how” you came across the lead isn’t nearly as important as following up with the lead!

Date

Name

Address

City, ST Zip

Name:

Congratulations on your new (business or job)!  I have enclosed a copy of your announcement from the newspaper. I appreciated your taking the time to speak with me about our real estate market.

I have been fortunate to serve many happy clients, and it is my wish to someday be able to serve you. When the time comes that you need a competent real estate broker and advisor, remember Walter Sanford.  If you know of anyone who is thinking of purchasing or selling real estate, please give him or her one of my included cards or refer them to www.waltersanford.com.

I have taken the liberty of mailing you some listings that may meet your criteria in the future. I can put you in touch with my lender team member who specializes in getting loans after life changes (or starting new business).  We will keep you apprised of new opportunities from time to time.

Sincerely,

Walter Sanford

Sanford Systems

Enclosure: newspaper announcement and business cards

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