Today, we’re wrapping up this week’s blog series, taken directly from the pages of my book If I Could Start Over Again. This is part of the lesson from the first month, second week, and fourth day.
Yesterday, we included two letters to utilize in your expired program. We’ll close out today by giving you some ideas to grow your sphere of influence database. This is only part of an extension plan for day four, but this is an important part that we didn’t want you to miss. There’s some good information in there to mull over this weekend.
Exercise Three:
Go over your database once again. This is going to be the basis for your future and building clients for life. The database is a list of contacts who are more likely than not to give you referrals and help you on your way to success. I want you to re-evaluate potential sources for building your database. Clients in your database will be contacted by phone twice a year and by letter four times a year. Later, we will give you database scripts and letters. Add these people to your database:
1. Local appraisers
2. Your doctor
3. Your dentist
4. Your pharmacist
5. The head of your local veterans’ organization
6. Your son’s and/or daughter’s scoutmasters and teachers
7. The person who sold you your car
8. The person who sold you your shoes
9. Your painter
10. Your postal carrier
11. Service club members (Lions, Kiwanis, Rotary, etc.)
12. Your hardware store owner
13. Your local printer
14. People in your bridge or poker club
15. Your fishing tackle salesperson
16. Someone expecting a new baby who is a friend of a friend
17. Someone whose business is booming due to current economic conditions and knows you
18. Your hairdresser or barber
19. The person who sold you your swimming pool
20. The maid of honor and best man at your wedding
21. The person who sold you your piano
22. The person who gives music lessons to your children
23. The person who sold you your wedding ring
24. The person who sells you film or photography equipment
25. Your travel agent
26. The person who sells you business attire
27. The owner of hotel or motel nearest you
28. Your favorite bartender
29. Your favorite restaurant owner
30. Your pastor, rabbi, or priest
31. The person who took your latest family photos
32. The local newspaper real estate columnist
33. People on your election board
34. People running for local elections
35. Your buddies in the American Legion
36. The person who serves you lunch (waiter or waitress) and you help them with real estate questions
37. The leaders of the local PTA
38. Your optician
39. Your church organist
40. The principal of your local high school
41. The chiefs of your fire and police departments
42. A local financial planner
43. Your banker
44. The owner of the bowling alley
45. Your dry cleaner
46. Your florist
47. Your mechanic
48. Your favorite restaurant owner
49. Your webmaster
50. Anyone in your personal phone and email directories
As you can see, the list could do on forever. Anyone who knows you and you can approach regarding knowledgeable real estate transactions needs to be in your database. Spend the rest of the day thinking about people you can add to this list of very important core clients.
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