559 S. Washington Ave., Kankakee,IL 60901

P.815.929.9258 P.815.929.9200

Walter, thanks for speaking in front of Exit Realty Florida last month. It was great stuff and my agents really appreciated you, your presentation, and your books and tapes. Thanks for an enlightening day! Steve Marabel, EXIT Realty All Stars


Adding Value to Your Direct Mail June 23rd, 2017 | Posted in General Real Estate, Other Interests, Real Estate

We added value and reports to our website and direct mail/E-mail. These reports are what you send out after an inquirer calls in response to their availability from your direct mail, telemarketing, E-mail, print advertising, or web advertising. They can also interact with these documents directly on your website.

We called these pieces “direct response promotions.” They are the best available means for meeting someone who’s ready to make a decision. If you send the offer of a free report to the correct demographic group that may need it, you are the agent with the best chance to help with their goals. Social media advertising is an inexpensive way to do digital target marketing since it allows you to enter very specific demographic details including age and interests.

These items below can be used as a headline, a P.S., or P.P.S. at the bottom of a letter or E-mail, billboards, or my favorite use – on postcards where I didn’t have a lot of room! What you offer will depend upon your area and your abilities, but these below are some of my favorites.

1. Call or click us for our free form that enables you to research the purchase price or sale price of any home in your neighborhood.

2. Click or call for your free request form entitled, “The 48-Hour Free Phone Value Analysis” on your home or investment property that will give you an accurate appraisal of your property.

3. Call us for a free pre-listing consultation that includes methods to strategically position your home to the marketplace and ways to make it more valuable taking all of your goals into account.

4. Call us for a free listing consultation that includes methods to increase your net proceeds at the close of any sale.

5. Call us for a free listing consultation that includes strategies to decrease the time on the market.

6. Call us for a free listing consultation that includes information that will remove stress during the marketing sequence.

7. Call us for a free listing consultation that includes consultation and customized methods to achieve your personal goals.

8. Click here for general real estate tax advice or for a free consultation with our CPA or a 1031-Tax Deferred Exchange accommodator.

9. Get the payments instantly on any home you see – click here.

10. For any property advertised anywhere, just call us with the advertisement location and we will immediately E-mail you the property’s address and specs.

11. Click here for our myth buster’s web page. Fill out the real estate myth that you would like to determine is either fact or fiction. E-mail it to us and we will get you the answer in twenty-four hours or less.

12. If you think this home is great, call us for seventeen others at or below this price!

13. Click here for information on the fastest sale that I ever handled and find out why it sold so fast!

14. Call us for ten different refinance options that you have on your home right now!

15. Get involved with our release and repeat option. Call us to find out how easy it is to refinance your property, pull out some of the equity, and reinvest it in higher appreciation real estate assets. Walter is the expert!

16. Sign up for our free open house notification. Call us and we will put you on our exclusive list of clients who are invited to our fifteen-minute open house tours.

17. Do not list until you know the facts. Call us for a free pre-listing consultation that includes the twenty-five questions you must ask any real estate agent before dealing with him or her.

18. Call us for our free report on ________________.

19. Did the sign come down? Click here for the details including the sales price and days on the market on any property in your neighborhood where the sign came down and you think it may have sold.

20. Do you want a buyer with a briefcase full of cash? Yes, it is true that we sometimes do have buyers who want to pay cash. Click here for our free list of buyers we are working with now.

21. Call us for our free list of buyers customized to your neighborhood. The list will include the parameters in which the buyer would like to purchase, any special amenities that they are looking for, and the price range that they are considering.

22. Do you believe in a real estate god? Click here to find the ten things that you can do to your property, which are as good as divine intervention in achieving a sale.

23. Prepare for the worst. Call us for the three real estate scams that are currently circulating in our area.

24. Click here to see how you can buy a home with payments lower than your rent – no strings attached.

25. Call us for the ten things that you can say to your real estate agent when they tell you that your price is too high. (Obviously, the only way that you can come up with ten things is to see the property, get the client’s hopes, dreams, and goals, then determine a marketing plan to properly position the home in the marketplace…this is called a listing presentation!)

26. Click here if you would like to find out the steps you must take to move into your new home the same day you move out of your old home.

27. Call us for a free consultation on how you determine whether or not a purchaser will really close a transaction.

28. Call us for admission into our free buyer’s club.

29. Call us for our free list of handyman specials and fixer uppers!

30. We buy ugly properties. Click here for details.

31. We are probate specialists. Call us for a free consultation.

32. We have nine types of real estate inventory that no other agent will ever show you. Click now to set up an appointment.

It is important that whatever promotion you send out consistently appeals to those receiving it. However, your mailing must go past appeal and create a request for more information.

In return for more information, you can ask the question, “Are you considering buying, selling, or investing?” That is where the transaction starts and that is why we spend the money on these campaigns that create incoming inquiries!


Lead generation is what builds your business and keeps your pipeline full, no matter what the market says! Grow Your Leads: Just Add Wa(l)ter is a hefty book full of detailed and complete prospecting systems, and it includes the data CD (digital copy). This is also a great manual for an assistant.

Call 800.792.5837 and ask for the $50 blog special on Grow Your Leads: Just Add Wa(l)ter. Check out the content details here:

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