559 S. Washington Ave., Kankakee,IL 60901

P.815.929.9258 P.815.929.9200

It was a pleasure to attend your seminar in San Francisco on Thursday. You are a truly excellent speaker and by the time you were finished, I was excited about getting into residential real estate! You are doing good work in the world. Brian Tracy, Real Estate Speaker


Press Release Checklist July 12th, 2017 | Posted in General Real Estate, Other Interests, Real Estate

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Using a press release is one of the least expensive forms of marketing.  Utilize print and digital media by sharing with the local/community newspaper(s) and sharing on various social media outlets.  Remember, tags and keywords are your friends.  Add a video for the digital submissions to increase the SEO.

Now, this press release can’t be fluff!   Over the years, I’ve sent thousands of releases.  There are no hard and fast rules, but my litmus test is to make sure the information is newsworthy and useful to the reader.  Anything else is simply a waste of time.

A press release can be used to announce information to the public, your investors, the media, your customers, and even your competitors about you and your activities.

Below is a list of 39 ideas to use in reviewing at each business meeting, but I’m sure you can think of more once you start using this free advertising:

  1. Announce a new service.
  2. Present a new product.
  3. Tie in with a national holiday, a birthday, or anniversary.
  4. Report a new study of your own and your analysis or forecast
  5. Tie in with a controversy by commenting on it.
  6. Co-op an event with the media.
  7. Utilize a national survey or study to your benefit.
  8. Demonstrate your exhibit at a trade show or convention.
  9. Write a white paper and announce its availability at your website.
  10. Promote a special event.
  11. Use a current news event to frame your release.
    Host a seminar and announce the information discussed.
  12. Announce an upcoming speaking engagement.
  13. Schedule a speaking engagement at the local library…for free!
  14. Make reprints of speeches available at your website.
  15. Create a contest and offer a prize that is newsworthy.
  16. Reveal pricing and policy changes.
  17. Report the results of a new study.
  18. Advertise the number of hours your employees donate volunteering.
  19. Promote involvement in various community events and activities.
  20. Provide first-person stories about people using your services.
  21. Release new testimonials.
  22. Present celebrities who use your services.
  23. Offer financial projections.
  24. Announce public appearances.
  25. Publicize internal promotion of key staff members.
  26. Send a letter to the editor and CC the media and your audience “in case they miss it.”
  27. Publish names of new members of important committees.
  28. Broadcast results of an election.
  29. Affirm the passage of an important resolution.
  30. Promote the anniversary of the founding date of the organization or company.
  31. Declare charitable donations.
  32. Proclaim new awards won.
  33. Assert association membership.
  34. Report on a public project and offer insight to the problem.
  35. Sponsor a community event.
  36. Provide information on how to apply for internships in your company.
  37. Hold an open house where people can tour your office.
  38. Organize an appearance in front of a public entity, i.e., planning department.
  39. Host a celebrity event and tie it in with your company.


Time-Saving Checklists for Real Estate allows you to turn your business into auto-pilot real estate. Every checklist Walter used in his real estate business. Don’t design your own, when they’ve already been done for you.  This is for every process in your business.

The book includes a data CD, which makes it quick and easy for implementation by you, your assistant, or other members of your team.

Call 800.792.5837 and ask for the $50 blog special on Time-Saving Checklists for Real Estate.  Check out the content details here:

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