Now that we figured out how to organize your database to maximize your leads. I am going to share a few of my favorite database letters. Today’s letter is sent to the buyer of a cooperative agent on a transaction:

Dear Mr. Smith,

Congratulations on the purchase on your new home!  As you know, I represented the seller in this transaction; however, during that representation, I learned many things about your home.

I have extensive research on the comparable sales and current listings.  I can be helpful in establishing or re-establishing value if you want to negotiate your current assessment with the property tax authorities.

I was involved in the negotiations of the inspections as well.  If you need any referrals for repairmen on any nagging challenges, please call me.  I also have access to the sellers.  I would be happy to arrange a three-way phone call for any information you need in getting your home to function fully.

To help you in your future ownership, I can also supply your accountant with a copy of the closing statement and explain any tax deductible items.  If your accountant has any questions regarding this transaction, please have him or her give me a call.

I had an artists’ rendering of the home prepared during the marketing of your home.  I would be happy to make this available to you, if you are interested.

During the marketing process on your home, we made numerous keys for showing access.  These keys are available to you or we can have them destroyed.  Please let us know what you would like to have done with these extra keys.

If you have any questions regarding neighborhood amenities, feel free to call me as well.  I make it my goal to know the neighborhood well, and of course, use its many attributes as a marketing advantage.

I also obtained a waiver certificate waiving the first time deductible on the home warranty policy that I helped negotiate for you.  Please call me with any questions.

We have taken the liberty of inducting you into our VIP Client Club.  You will be receiving the advantages of that membership soon.

It is my goal to become an asset and resource to you for life.  I hope to count you as a client for life!  Please expect my phone call in the future; in the meantime, if you need any of the items above, please call on me anytime.

Sincerely,

Walter Sanford
Sanford Systems

Since I have retired from the speaking circuit, I have my systems (large books with software) that I was selling from the back of the room at about $1500.00.  These are my newest products and this package includes everything that I have ever done.  As a “pay it forward” opportunity I am now selling these same books and software at my cost, about 94% off.  This is the start of your plan to get to the point where you are living the dream.  This is not anything but selling you the best real estate training materials in the world for 94% less than they were selling for a couple of weeks ago.  You will get 9 books, a whopping 40 pounds of checklists and information that is easy to use.  These volumes have been used by agents in the US and Canada to be the best agent in their market place.  Go here to pick up your foundation for the future.