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"Just wanted to say thank you for doing such a splendid job of delivering the “Meat and Potatoes” instead of a bunch of fluff. The feedback from everyone was assume. Everyone said they picked up an idea or two…which is exactly what we wanted. Thanks again." Shamiram Mazejy, Coldwell Banker – Clifton


Ask Wally – Hiring A Buyers Agent September 11th, 2019 | Posted in General Real Estate, Other Interests, Real Estate

Q:  I was wondering if you have a job description for a buyer’s agent. I am planning on bringing on two of them to my team. One will also double as an assistant. I’m wondering how to work the compensation, etc. for each as well. Any suggestions?  Thank you.

Peggi from Bend, OR

A:  Huge discussion.  Do you have any of my buyer materials?

Q:  I guess that would cover a lot!  I have several books but haven’t seen anything like that.  What specific materials should I get?

A:  Here is what my coaching clients implement –

  • A business based on listings and listing generation, and
  • A natural outcome from that activity results in buyers.

Incoming buyer leads are asked 25 questions to determine motivation, asked to obtain pre-approval, and will meet to sign a loyalty agreement before they see property.  This eliminates 60% of low-end buyer leads.

We are able to do the above because we offer services that no one else offers.  We show them inventory beyond MLS including pocket listings, advertise their needs on our site and in the media, mail to the area they want, contact old matching expireds and FSBOs, contact owners of matching property in our database, guarantee they will be first into any matching property that we list, etc.  All this means they will see property through us that other brokers will not show them.

This forces your BAs to generate listing leads by designing ads that sellers call on, talk to expireds and FSBO, do postcard mailings to target neighborhoods, etc.

So, if we can get a BA to handle buyers this way, they will eliminate the junk leads, have a higher closing ratio on the ones that do follow the above steps, and generate listing leads for you want.

They get paid 50/50 on buyers and a 20% referral fee on all listings that you take and sell.

I basically just boiled down 400 pages of forms and systems in the above.  The products that most agents start with are Super Emails, Letters, and Web Content, Grow Your Leads: Just Add Walter, Time-Saving Checklists, and Fast Lane Buyer Systems. 


Since I have retired from the speaking circuit, I have my systems (large books with software) that I was selling from the back of the room at about $1500.00.  These are my newest products and this package includes everything that I have ever done.  As a “pay it forward” opportunity I am now selling these same books and software at my cost, about 94% off.  This is the start of your plan to get to the point where you are living the dream.  This is not anything but selling you the best real estate training materials in the world for 94% less than they were selling for a couple of weeks ago.  You will get 9 books, a whopping 40 pounds of checklists and information that is easy to use.  These volumes have been used by agents in the US and Canada to be the best agent in their market place.  Go here to pick up your foundation for the future.

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