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Top Agent Articles » God’s Word Regarding Real Estate Debt

If only I had been a student of God's word sooner.... The pain I could have avoided and the good I could have done! Now, in a position to coach some of the top agents and make presentations all over the world, I'm careful in what I endorse. Here are 15 changes that I would have made early in my career had I been a better student of the Bible...

Top Agent Articles » Coaching 9-1-1

Having a coach can provide the right answers when you need it. Below is an exchange with one of our coaching clients and it provided a little “911” for his current situation...

Top Agent Articles » Drip Those Online Listing Leads

My coaching clients are beginning to find more success with their online listing leads. Whether the lead is coming from postcard-generated invites to complete forms on their site or third-party consolidator leads, the web leads are coming in. The problem with a lot of these leads is bad phone numbers but good email addresses. The question is – how do we engage them in a conversation that leads to an appointment?

Top Agent Articles » Leveraging Mundane Activities

When I coach, we set up consistent, inexpensive lead generation activities for sellers. Some require a complete overhaul, and some require only small tweaks. Do you look for the small tweaks? You know, tweaks like those easy-to-include, natural moves taken within a mundane (but necessary) real estate activity. I have devised hundreds of these "tweaks" over the years. Proven and tested, each produces a new client when implemented. You have to be smart in this business while trying to get it done well - all within 50 hours a week. This is why efficiency is so important. Here are a few of the hundreds of small tweaks that don't add much to time or overhead but will produce big results...

Top Agent Articles » Don't Go into Winter with a Low Listing Inventory

I am afraid that a lack of holiday listings will make it ugly for you in February. You still have a few months to increase your inventory so even if you hate seller lead generation -- it's only for a few months! Here is a list of what I would do, if I wanted more listings in the last quarter. I have a list of twenty. Choose TEN and implement. You should have a happy start to 2015.

Top Agent Articles » Loyalty to Affiliates

Real estate agents are competitors, but affiliates can be team members. An affiliate is a service provider who affiliates with your business to earn a piece of the transaction. They can be lenders, home warranty providers, title representatives, inspectors, etc. For our purposes here, we're going to use lenders but really the same principles apply to all.

Top Agent Articles » Start Helping Expired Listings Sell Their Homes

Many of you are looking for unique ways to solicit expireds. My coaching clients use multi-media solicitations to this hot demographic group. They solicit expired listing owners by adding the line "Helping Expired Listings Sell Their Homes" to their postcards, letters, voice mail messages, emails, blogs, website, social media, and any place else an expired seller may see the offer.

Top Agent Articles » Where do you put your money?

PROVERBS 21:20 – “There is treasure to be desired and oil in the dwelling of the wise, but a foolish man spendeth it up.”

Top Agent Articles » Payback Never Pays

The real estate business gives a lot of opportunities for pain from other people: sellers who waste your resources with unrealistic expectations, buyers who cannot pull the trigger, cooperative agents who don’t do their job, and peers who usurp your clients. Many times, you cannot foresee the pain from a client, and it becomes a necessary part of our business that comes from us working for free until closing. Coping strategies become necessary.

Top Agent Articles » You are Busy Because It's the Spring Market

This will be fast, because you think you have no time...but please read on! November happens! Spend a few minutes and delegate some of your lead generation duties now. Your affiliates (lenders, title, escrow, etc.) appreciate your loyalty, and they will help in lead generation that also benefits them with new clients. I have a new product out this week. We will sell it to you for 50% off as a special to our clients before we offer it to the general public. Loan it to your affiliates. Have him or her choose one system to work on in filling both his/her and your pipeline. If you can guarantee loyalty, he/she will help!

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