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Top Agent Articles » Integrating Personal Investing with Seller Lead Generation
The first rule in a real estate brokerage business is GET LISTINGS! As many other speakers before me have said, "List to last!" As you remember job one, it is important to understand that you can control more listing sides than you can control buyer sides...
Top Agent Articles » How Deeply Should You Commit to Buyers in Your Real Estate
As you may suspect, the commitment to buyers differs based upon location, type of product, market conditions, and the real estate agent. We have always received evidence that top producing real estate agents work with fewer buyers and more sellers. Even in this age of instant information and aggressive technological-tracking, this still seems to be a pretty safe bet, especially in our "new" market...
Top Agent Articles » Bolder Buyers, Entrenched Sellers
As the market moves to a more normal stance, real estate agents are scratching their heads. Many real estate agents were weaned in an order-taker’s market. Buyers were rushing to buy before that dream home was snatched up or to get a couple more appreciation points by getting that investment just a little bit earlier...
Top Agent Articles » Joint Databasing Between the Lender and RealtorŪ
When a real estate agent gives a lender business, I believe that the lender is obligated to do more than close the loan. Building long-term relationships by utilizing the information to build name-recognition with that closed client, their friends, and their family are paramount to building a database! This classic host/parasite relationship always works because both parties receive benefits...
Top Agent Articles » Thriving in a Challenging Marketplace
Top Agent Articles » 24 Ways to ask for a Price Reduction
Top Agent Articles » Checklist for Putting on a Realtor Seminar
Here is an action plan to help you form your own "things to do list," while planning your real estate seminar to enrich a local lender.
Top Agent Articles » Filling a Realtor Seminar in a Tough Market
Real estate seminars can be used to gain notoriety for a local affiliate or even a real estate company. Through the years, the seminars have been extremely successful for both, but a constant challenge remains – filing the room.
Top Agent Articles » Getting Ready to Inflate in 2008
It is time to start thinking about your plans on inflating your net for 2008! As many of you know, some markets are either transitional market or a blood bath market. In either market, your goal is the same -- you need to increase listings back to critical mass.