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What Top Producers Call Back to the Basics

hat You Should Expect From Your Real Estate Agent and Your Internet Site

PROVERBS 21:20 – “There is treasure to be desired and oil in the dwelling of the wise, but a foolish man spendeth it up.”

Who Really Goes into Your Database

Many times, the ability to overcome an objection will buy you a few more moments, allowing you to build a relationship and turning a frustrating call into a money call. Overcoming objections is one of the reasons my coaching clients are getting the deals from the other agents!

For many, it’s simply call reluctance. You just never seem to get around to making those phone calls. I run up against this challenge with even some of the best agents in the country. Call reluctance can freeze you in your tracks, and that’s why coaching can be so important – the prodding needed to get it done and the wording to get it right.

There are winners and losers in every game.  Everyone’s definition of winning and losing is slightly different.  For the purposes of this article, we’ll define a winner as a person who accomplishes their business goals in net profit and time savings.  A loser is defined as someone who does not have either!

When an interested buyer drove by a property then followed the directions for more information (easy-to-remember URL, QR code, text back system, or IVR system), I always made sure they had reasons beyond a great listing to contact me personally. The buyers are out looking at listings without their agent so maybe their real estate agent is inefficient! Why not attract them to the most professional representation in the area? I would provide a list of reasons for them to call me directly via an attachment to the listing flyer in the brochure box, on my website in the buyer’s section, and even on the fax/text/call back systems. This list worked like a charm!

Winning the War with Passion 1