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Top Agent Articles » Do You Know What You Did Wrong?

Many times, the disappointment of obtaining a lead and losing a listing presentation to the competition can knock the wind out of you for a few days so let me propose a semi-controversial method of determining how you can learn from your possible mistakes.

Top Agent Articles » Salary or Commission Buyer Agents

When you have commissioned buyer agents who do not produce leads (as you have), you will not get them to turn down a showing no matter how little information the buyer shares.  If you have a salaried buyer's agent who handles showings and does the lead generation for secret properties, he or she will be more likely to do what you tell him or her. 

Top Agent Articles » Marketing Tips to Capture a Builder

Getting a large group of homes from a builder can be massively profitable. How do you beat the competition? Well, one of my coaching clients asked that of me the other day, and I shared some of my secrets.

Top Agent Articles » Becoming Wealthy by Prioritizing the Important

In my real estate career, I soon found out that there were great ideas and average ideas. Concentrating on the great ideas made me wealthy. Usually the average stuff is promoted by speakers who have never sold much real estate or writers who have never sold any real estate.

Top Agent Articles » Why Are Sanford Systems’ Coaching Clients Getting the Deals?

Many times, the ability to overcome an objection will buy you a few more moments, allowing you to build a relationship and turning a frustrating call into a money call. Overcoming objections is one of the reasons my coaching clients are getting the deals from the other agents!

Top Agent Articles » Kill the Competition's Farm

Let’s set the scene – you really want the major share of listings in the neighborhood close to your office, and you want those listings at an average sales price 40% higher than your average closed sales price. The catch – you just found that your competition has been hanging out there for 12 years with doggie treats, pumpkins, and door hangers! Well, it’s time to get to work.

Top Agent Articles » Let Them Interview All the Buyer Agents They Want

Our company provides the best buyer services and value in the nation. If the buyer lead is not convinced and wants to interview more, then this is the interview sheet that my coaching clients give their clients who are gluttons for punishment.

Top Agent Articles » Just Moved to a New City…Now What?

It’s tough when you’ve built your business and your reputation in a town then you move to an entirely different area to start all over again. How do you start over again? Maybe this Q&A exchange will help with your quandary.

Top Agent Articles » What is Wrong with Real Estate Training Today?

Question and Answer with Walter Sanford about short sales and real estate training.

Top Agent Articles » Talking to the Internet Lead

Frustration with internet buyer leads turning into closed business is increasing. With internet leads, you have people who just want to look around but have never really been “sold” on working with you. Once you have their email address, it is time to get these prospects to call you so you can close them into a relationship. Get them to answer some questions. Get them pre-approved. Get them to meet you in the office to sign a buyer-brokerage agreement. You will like them more and do a better job if you are more convinced that they will turn into a commission. This little drip system has been working to generate incoming phone calls from anonymous buyers. Try it!

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