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Our agents are facing dropping prices, buyers without the hope of future appreciation, and FICO scores that aren’t up to par.  Sellers are watching the equity that they have already spent disappear.  Banks are pushing the short sale envelope until it rips.  Shadow inventory with Alt A option arm re-adjustments are now coming to join the party.  The government is spending more than the printing press can handle, debasing a currency that the lenders expect to get back 30 years from now.  Are they going to continue to lend at 6%?  You have not seen anything yet!  So, get ready to change the way you do business…or move over.

I have the privilege of speaking at several franchise and board events.  I personally sold a house a day over a long career, and I understand other offices that “get it.”

In meeting the top brokers and managers, I have found some commonalities.  Below are systems that are currently active in the top offices in North America...

Getting along in an office can be frustrating.  You have so many considerations.  Even though you may be right, you must consider the damage to the relationship you have with the other agent in the office, with your broker, and the other agents in the office.  Don’t forget your client who might hear any negative news, too...

When you’re in the day-to-day trenches of business, sometimes it’s difficult to find someone you can trust for advice.  Someone who isn’t a competitor, who isn’t a team member, who isn’t a family member….many agents seek my advice.  Through the years, we’ve received numerous questions, especially from those who haven’t been able to attend our seminars or own our products.  Below is a small sampling of our most popular questions.  The answers might surprise you!

I never understood all that complaining about yearly dues.  The legal help lines, the continuing education opportunities, the store, and the new technology were all items that I used every year. 

Yes, I was absolutely devastated!  After thirty years in this industry and after training some of the top agents in the country, we actually had one of our prospective clients say to my event coordinator that they were looking for younger and more contemporary speakers.

Without making time for the most profitable activities, I can tell you exactly what will happen -- you are going to be spending time on the most urgent items which are almost never your most profitable activities.  The reason why my lead generation book is so popular with top agents is because it points to the direction of the most profitable activities in real estate. 

Investing in real estate is one of my favorite subjects and the one item in my career that has been my largest estate builder.  Using the three main leverage points of real estate has always been my goal.