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This month, many of my coaching clients are soliciting assisted living centers. We love clients with motivation, and making the move to assisted living centers provides that motivation quotient for our coaching clients.
Recently, I received an inquiry John, an old friend and super-agent. Here is his question.
Our company provides the best buyer services and value in the nation. If the buyer lead is not convinced and wants to interview more, then this is the interview sheet that my coaching clients give their clients who are gluttons for punishment.
Our agents are facing dropping prices, buyers without the hope of future appreciation, and FICO scores that aren’t up to par. Sellers are watching the equity that they have already spent disappear. Banks are pushing the short sale envelope until it rips. Shadow inventory with Alt A option arm re-adjustments are now coming to join the party. The government is spending more than the printing press can handle, debasing a currency that the lenders expect to get back 30 years from now. Are they going to continue to lend at 6%? You have not seen anything yet! So, get ready to change the way you do business…or move over.
When I coach, we set up consistent, inexpensive lead generation activities for sellers. Some require a complete overhaul, and some require only small tweaks.
Do you look for the small tweaks? You know, tweaks like those easy-to-include, natural moves taken within a mundane (but necessary) real estate activity. I have devised hundreds of these "tweaks" over the years. Proven and tested, each produces a new client when implemented.
You have to be smart in this business while trying to get it done well - all within 50 hours a week. This is why efficiency is so important.
Here are a few of the hundreds of small tweaks that don't add much to time or overhead but will produce big results...
How do the pros do it -- take listings quickly and have high "sign-through" rates? There are so many strange opinions, but we're sticking to the facts. We only want to show the procedures that lead to a fast turn-around and terms that are saleable with a happy client.
Your trainer and your training dollars need to go to mentors who have been or are currently where you want to be! There are numerous incarnations of “living the dream.” Be sure to check out your mentor or trainer before you follow their training to live the dream.
When you’re in the day-to-day trenches of business, sometimes it’s difficult to find someone you can trust for advice. Someone who isn’t a competitor, who isn’t a team member, who isn’t a family member….many agents seek my advice. Through the years, we’ve received numerous questions, especially from those who haven’t been able to attend our seminars or own our products. Below is a small sampling of our most popular questions. The answers might surprise you!
Sometimes to implement the concepts in this system, you have to make room for them in your business plan. In my career and now in coaching some of the top agents in
North America , it has been proven that an agent must free up time and energy doing low-profit, low-priority, and sometimes down-right stupid activities.
Real estate agents are competitors, but affiliates can be team members. An affiliate is a service provider who affiliates with your business to earn a piece of the transaction. They can be lenders, home warranty providers, title representatives, inspectors, etc. For our purposes here, we're going to use lenders but really the same principles apply to all.