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Industry Team Articles » Joint Databasing Between the Lender and RealtorŪ

When a real estate agent gives a lender business, I believe that the lender is obligated to do more than close the loan. Building long-term relationships by utilizing the information to build name-recognition with that closed client, their friends, and their family are paramount to building a database! This classic host/parasite relationship always works because both parties receive benefits.


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