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Getting a large group of homes from a builder can be massively profitable. How do you beat the competition? Well, one of my coaching clients asked that of me the other day, and I shared some of my secrets.

During the past few years, I would talk with agents across North America, and I could tell there were going to be some bumps in the road.  I would ask the agents to be just a little bit more careful.  I would ask them not to get the 95% interest only loan.  I would ask them to save a little money and not buy so many toys.  I would ask them to watch their overhead and initiate new lead generation systems that would supply a fuller pipeline.

My coaching clients are always working not where the puck is, but where the puck is going just like the hockey greats. If you have been watching the premier home builder Toll Brothers, then you see a lot of new hires and new stock prices. Building will be coming back.

Real estate agents are competitors, but affiliates can be team members. An affiliate is a service provider who affiliates with your business to earn a piece of the transaction. They can be lenders, home warranty providers, title representatives, inspectors, etc. For our purposes here, we're going to use lenders but really the same principles apply to all.

When you’re in the day-to-day trenches of business, sometimes it’s difficult to find someone you can trust for advice.  Someone who isn’t a competitor, who isn’t a team member, who isn’t a family member….many agents seek my advice.  Through the years, we’ve received numerous questions, especially from those who haven’t been able to attend our seminars or own our products.  Below is a small sampling of our most popular questions.  The answers might surprise you!

Your trainer and your training dollars need to go to mentors who have been or are currently where you want to be! There are numerous incarnations of “living the dream.” Be sure to check out your mentor or trainer before you follow their training to live the dream.

How do the pros do it -- take listings quickly and have high "sign-through" rates? There are so many strange opinions, but we're sticking to the facts. We only want to show the procedures that lead to a fast turn-around and terms that are saleable with a happy client.

When I coach, we set up consistent, inexpensive lead generation activities for sellers. Some require a complete overhaul, and some require only small tweaks. Do you look for the small tweaks? You know, tweaks like those easy-to-include, natural moves taken within a mundane (but necessary) real estate activity. I have devised hundreds of these "tweaks" over the years. Proven and tested, each produces a new client when implemented. You have to be smart in this business while trying to get it done well - all within 50 hours a week. This is why efficiency is so important. Here are a few of the hundreds of small tweaks that don't add much to time or overhead but will produce big results...

Our agents are facing dropping prices, buyers without the hope of future appreciation, and FICO scores that aren’t up to par.  Sellers are watching the equity that they have already spent disappear.  Banks are pushing the short sale envelope until it rips.  Shadow inventory with Alt A option arm re-adjustments are now coming to join the party.  The government is spending more than the printing press can handle, debasing a currency that the lenders expect to get back 30 years from now.  Are they going to continue to lend at 6%?  You have not seen anything yet!  So, get ready to change the way you do business…or move over.