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Frustration with internet buyer leads turning into closed business is increasing. With internet leads, you have people who just want to look around but have never really been “sold” on working with you. Once you have their email address, it is time to get these prospects to call you so you can close them into a relationship. Get them to answer some questions. Get them pre-approved. Get them to meet you in the office to sign a buyer-brokerage agreement. You will like them more and do a better job if you are more convinced that they will turn into a commission. This little drip system has been working to generate incoming phone calls from anonymous buyers. Try it!

We recently received a question from some of our favorite coaching clients. The Premier Team is lighting up the upper end, downtown, and historical St. Louis real estate markets. As coaching clients, they are challenging for me because they demand new value and service for their clients each week. In fact, Chris and Lisa know that to dominate an industry they need to have tools that the competition does not. They require tools that not only make the job easier, but also more profitable for their clients. Here is the result from a recent request from which we created a letter handout for the listing presentation and for advertisement in other media.

If only I had been a student of God's word sooner.... The pain I could have avoided and the good I could have done! Now, in a position to coach some of the top agents and make presentations all over the world, I'm careful in what I endorse. Here are 15 changes that I would have made early in my career had I been a better student of the Bible...

Managing properties can be an absolute nightmare or a huge profit source. It's your choice, based upon the amount of documentation and systems that you implement. Many top real estate agents also have a management division within their offices. This division is usually started and grows by helping investor clients, or it is necessary because of the properties that the real estate agents own themselves. At some point, many top real estate agents might actually leave the business to start their own management companies. Being an “insider” allows you to horizontally integrate your business.

Being involved with the most profitable systems in real estate, we are always adding updates and twists as technology develops.  It still makes the most sense to center on listings.  Go after the people most likely to list using the least expensive and least time-consuming methods. 

There should be more profit-refining rather than adding a new layer of overhead or technology. Sometimes, the basics are not addressed when looking to increase the company’s or individual agent’s net returns.

Walter Sanford has championed checklist systems for over 30 years. He has a time-saving checklist for everything you probably will ever do in real estate.

When you have commissioned buyer agents who do not produce leads (as you have), you will not get them to turn down a showing no matter how little information the buyer shares.  If you have a salaried buyer's agent who handles showings and does the lead generation for secret properties, he or she will be more likely to do what you tell him or her. 

My goal in real estate was to leverage my time so that I was getting the maximum amount of income out of every exertion of energy. I never liked showing property much, but I really wanted the listing. In fact, I did whatever was ethical to become the most recognized REALTOR® in my area. This system is a little aggressive, not for the faint of heart. I never considered it solicitation of a seller, just feedback; however, the results were many sellers ended up knowing me and paying more attention to my expired solicitation.

How do the pros do it -- take listings quickly and have high "sign-through" rates? There are so many strange opinions, but we're sticking to the facts. We only want to show the procedures that lead to a fast turn-around and terms that are saleable with a happy client.