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Top Agent Articles » Capture Those Expensive Leads

Through my years of coaching and training agents, I have found the largest training gaps to be in handling leads. Many times, the gap is at the phone level – either the incoming phone calls or the follow up phone calls. Many leads are internet-generated and are unresponsive to email communication, requiring a phone call. Remember, you can get phone numbers from leads, if the value you offer on your site is compelling enough.

Top Agent Articles » Are You Going to Do the Same Things Again?

Going to bed late, waking up late -- the world is already at your doorstep so there’s no time to exercise. Maybe you will take a look at Facebook. Oops! Where did that 40 minutes go?

Top Agent Articles » Let Them Interview All the Buyer Agents They Want

Our company provides the best buyer services and value in the nation. If the buyer lead is not convinced and wants to interview more, then this is the interview sheet that my coaching clients give their clients who are gluttons for punishment.

Top Agent Articles » Don't Go into Winter with a Low Listing Inventory

I am afraid that a lack of holiday listings will make it ugly for you in February. You still have a few months to increase your inventory so even if you hate seller lead generation -- it's only for a few months! Here is a list of what I would do, if I wanted more listings in the last quarter. I have a list of twenty. Choose TEN and implement. You should have a happy start to 2015.

Top Agent Articles » Why Are Sanford Systems’ Coaching Clients Getting the Deals?

Many times, the ability to overcome an objection will buy you a few more moments, allowing you to build a relationship and turning a frustrating call into a money call. Overcoming objections is one of the reasons my coaching clients are getting the deals from the other agents!

Top Agent Articles » Discount Brokers and FSBO Mills Are Easy to Beat

Below is an exchange with a seminar attendee. He is having trouble with a FSBO mill in a good market. You know great markets are not forever, but if they were, you are still better than the discount that they give!

Top Agent Articles » The Buyer's Plan of Action

Buyers under our representation had some idea of their responsibilities, but most buyers believe they are free to roam. You can always care for them better if you build a little corral. Have you have buyers sign this and have better control.

Top Agent Articles » Your Open House Profit Kit

Through the years, I have discovered that more and more agents are fearful of meeting face to face. Some agents hoped that technology would put a barrier between them and rejection, but all they found was a smaller income. The top earners still know how to find what people need and give it to them. Some of my top coaching clients are actually doing a few open houses to re-introduce themselves, face-to-face, with the neighborhoods that made them famous.

Top Agent Articles » You are Busy Because It's the Spring Market

This will be fast, because you think you have no time...but please read on! November happens! Spend a few minutes and delegate some of your lead generation duties now. Your affiliates (lenders, title, escrow, etc.) appreciate your loyalty, and they will help in lead generation that also benefits them with new clients. I have a new product out this week. We will sell it to you for 50% off as a special to our clients before we offer it to the general public. Loan it to your affiliates. Have him or her choose one system to work on in filling both his/her and your pipeline. If you can guarantee loyalty, he/she will help!

Top Agent Articles » Are You Thinking about Opening Your Own Place?

Recently, I was asked to answer some questions regarding an agent opening their own brokerage. Below are the questions with my responses, which have been taken from my personal experience and my experience with my clients.

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