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Top Agent Articles » Thriving in a Challenging Marketplace

Is dealing with bolder buyers and entrenched sellers getting you down?  Famed real estate agent Walter Sanford helps you with 5 ways to survive and even thrive in a tough economy.

Top Agent Articles » Thoughts on Being a Top Producer

California Association of REALTORSŪ Interview with Walter Sanford: Thank you for the opportunity to help with your article about top producers. Here are your questions and my answers.

Top Agent Articles » There Are POSITIVE Things You Can Do in a NEGATIVE market!

Recently, I have been deluged with Emails and calls from concerned owners, managers, and brokers about huge inventories, cement-head sellers, and buyers still waiting for the bottom of the market.  There is a business plan that I used in tough markets.  This business plan worked unbelievably well, and now, my coaching clients across the nation are using it to move production to pre-2006 levels.

Top Agent Articles » The Sellers Plan of Action.doc

The Sellers Plan of Action

Top Agent Articles » The Secrets Behind Referral Building by the Top Agents

Recently, Bridget McCrea of the Illinois REALTORŪ Magazine asked me some questions on how to build a superstar referral system. Below is our communication exchange, and I hope it helps you!

Top Agent Articles » The Secrets Behind Referral Building by the Top Agents

Recently, Bridget McCrea of the Illinois REALTORŪ Magazine asked me some questions on how to build a superstar referral system. Below is our communication exchange, and I hope it helps you!

Top Agent Articles » The Rules of Real Estate

This is a simple title that was created by years of tears.  In the last thirty-five years, I have been mentored by the best or I have mentored the best.  Violate the following rules at your own risk!  You can think up some reasons why these rules don’t apply, but over time, ignoring them will pay you back in the future.  Some agents pay me thousands of dollars to cure problems that probably wouldn’t have occurred had they followed “the rules.”

Top Agent Articles » The Orphaned Client System

Agents are always leaving the business no matter if the market is great or rotten. In great markets, they leave because they move or retire. In rotten markets, they leave because they were never trained or they do not have the motivation to find the systems necessary for a tough market.

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