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Top Agent Articles » The Secrets Behind Referral Building by the Top Agents

Recently, Bridget McCrea of the Illinois REALTOR® Magazine asked me some questions on how to build a superstar referral system. Below is our communication exchange, and I hope it helps you!

Top Agent Articles » The Secrets Behind Referral Building by the Top Agents

Recently, Bridget McCrea of the Illinois REALTOR® Magazine asked me some questions on how to build a superstar referral system. Below is our communication exchange, and I hope it helps you!

Top Agent Articles » Killing Clients with Kindness and Value

Sometimes, we need to "kill" our clients with kindness and offer value. I know it goes against everything in our nature to turn the other cheek when they are being mean. Recently, a coaching client had some challenges with a particular client, and I'm sure you have also worked with the kind of client who discourages you so much that you just want to hit the delete button! How about offering a response that increases your fame and makes the client always wonder what they may be missing? They might not list with you, but they will never forget you.

Top Agent Articles » Listing Presentation Styles

How do the pros do it -- take listings quickly and have high "sign-through" rates? There are so many strange opinions, but we're sticking to the facts. We only want to show the procedures that lead to a fast turn-around and terms that are saleable with a happy client.

Top Agent Articles » Help Your Lender Plan a Walter Sanford Event

You could have a seminar in your town where I could train you and your assistants! In addition to yourself, another who would benefit from such a seminar would be your lender. For years, I teamed up with my lender and suggested activities for him to make more money. One of those ideas was to bring in top real estate training talent. Each time, the lender received kudos from the attendees and earned more potential clients. You, the agent benefits from attending a seminar in his/her hometown rather than traveling across the continent. Below is a great action plan to share with your favorite lender so he or she can plan a great real estate event.

Top Agent Articles » Let Them Interview All the Buyer Agents They Want

Our company provides the best buyer services and value in the nation. If the buyer lead is not convinced and wants to interview more, then this is the interview sheet that my coaching clients give their clients who are gluttons for punishment.

Top Agent Articles » What are Some Habits of Low-Producing Agents?

Want to know what are the most common habits of low-producing agents? Here are Walter's top 25.

Top Agent Articles » I'm in Love with Divorce Attorneys

I recently received an inquiry about working with divorce attorneys, a practice that I did regularly as an agent in “no-fault” California!  I thought the exchange of information might be helpful to you in your lead generation systems, too.

Top Agent Articles » Drip Those Online Listing Leads

My coaching clients are beginning to find more success with their online listing leads. Whether the lead is coming from postcard-generated invites to complete forms on their site or third-party consolidator leads, the web leads are coming in. The problem with a lot of these leads is bad phone numbers but good email addresses. The question is – how do we engage them in a conversation that leads to an appointment?

Top Agent Articles » The Best Agents Initiate Consistent Systems to Obtain Listin

Well, all the sellers are taking “happy pills.” There are more FSBOs, and they are tougher to talk to now. What are my coaching clients doing right now?

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