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As some trends die, others are born. Short sales and REOs are in their last days, and we need some inventory! Builders have been hurt. They are being careful, and the banks are not backing them like the "old days." We are seeing the "stirrings" with small and medium-sized builders. The builders will need contact (call, letter, email, or personal visit) to remind them that you are their friend and colleague in this business. It is always easier to talk to with a potential client when you are delivering value. You feel better, and they listen better. The reason our clients are so successful is that they have the best value propositions to the best seller demographics. Builders are no different. Offer value that eliminates the competition and causes the builders to talk about you, their new agent, at the golf course, at business dinners, etc. Begin putting together your local, small and medium builder list. I would recommend starting with a letter explaining the value that your builder services offer and your promise of future contacts.

New Listing and Marketing Checklist

I have the privilege of coaching some great agents. They have enough business so that they can effortlessly say “no” to business that they believe has a small chance of closing. You are in a contingency business. Your income is contingent on the property closing. Lawyers who work on contingency are very careful in choosing what cases they work, and they get a 33% commission in most cases. Similarly, you need to abide by the rules below…or you will be working too much business that does not close.

My Favorite Emails and Direct Mails

I teach my coaching clients on how to extend their time on the phone with a great prospect. Each client can answer the questions below when they are talking with a prospect. You might think prospects should just melt at the sound of your voice and hang on your every word when you call.

Mentored Production

Getting a large group of homes from a builder can be massively profitable. How do you beat the competition? Well, one of my coaching clients asked that of me the other day, and I shared some of my secrets.

During the past few years, I would talk with agents across North America, and I could tell there were going to be some bumps in the road.  I would ask the agents to be just a little bit more careful.  I would ask them not to get the 95% interest only loan.  I would ask them to save a little money and not buy so many toys.  I would ask them to watch their overhead and initiate new lead generation systems that would supply a fuller pipeline.

My coaching clients are always working not where the puck is, but where the puck is going just like the hockey greats. If you have been watching the premier home builder Toll Brothers, then you see a lot of new hires and new stock prices. Building will be coming back.