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Top Agent Articles » The Rules of Real Estate

This is a simple title that was created by years of tears.  In the last thirty-five years, I have been mentored by the best or I have mentored the best.  Violate the following rules at your own risk!  You can think up some reasons why these rules don’t apply, but over time, ignoring them will pay you back in the future.  Some agents pay me thousands of dollars to cure problems that probably wouldn’t have occurred had they followed “the rules.”

Top Agent Articles » Knowing When It's the Right Buyer

Sometimes, you have the right buyer who wants to buy from a seller that you think should have the motivation to sell.  This process can be frustrating. 

Top Agent Articles » I'm in Love with Divorce Attorneys

I recently received an inquiry about working with divorce attorneys, a practice that I did regularly as an agent in “no-fault” California!  I thought the exchange of information might be helpful to you in your lead generation systems, too.

Top Agent Articles » Resources for Human Resource Departments

Well, it’s my favorite topic – lead generation!  Below is an exchange that I had recently with an inquisitive agent. 

Top Agent Articles » What Does the Big Picture Look Like and How Does a Buyer Fit

The information in my products is much easier to use if you understand the basic philosophy of high production real estate. 

Top Agent Articles » Business Plans Don't Get Done By Your Agents

As we’re quickly approaching 2012, the popular question among brokers and owners is “How do I get my agents to do more production in 2012?”  Below is my best advice on how to handle this challenge.

Top Agent Articles » A Mixed Up Seller

Have a mixed up seller?  Maybe this exchange will help you in dealing with your challenge, too.

Top Agent Articles » Oldies with a New Twist

Being involved with the most profitable systems in real estate, we are always adding updates and twists as technology develops.  It still makes the most sense to center on listings.  Go after the people most likely to list using the least expensive and least time-consuming methods. 

Top Agent Articles » Do You Know What You Did Wrong?

Many times, the disappointment of obtaining a lead and losing a listing presentation to the competition can knock the wind out of you for a few days so let me propose a semi-controversial method of determining how you can learn from your possible mistakes.

Top Agent Articles » Salary or Commission Buyer Agents

When you have commissioned buyer agents who do not produce leads (as you have), you will not get them to turn down a showing no matter how little information the buyer shares.  If you have a salaried buyer's agent who handles showings and does the lead generation for secret properties, he or she will be more likely to do what you tell him or her.