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Well, it’s my favorite topic – lead generation!  Below is an exchange that I had recently with an inquisitive agent. 

I recently received an inquiry about working with divorce attorneys, a practice that I did regularly as an agent in “no-fault” California!  I thought the exchange of information might be helpful to you in your lead generation systems, too.

Sometimes, you have the right buyer who wants to buy from a seller that you think should have the motivation to sell.  This process can be frustrating. 

This is a simple title that was created by years of tears.  In the last thirty-five years, I have been mentored by the best or I have mentored the best.  Violate the following rules at your own risk!  You can think up some reasons why these rules don’t apply, but over time, ignoring them will pay you back in the future.  Some agents pay me thousands of dollars to cure problems that probably wouldn’t have occurred had they followed “the rules.”

During the past few years, I would talk with agents across North America, and I could tell there were going to be some bumps in the road.  I would ask the agents to be just a little bit more careful.  I would ask them not to get the 95% interest only loan.  I would ask them to save a little money and not buy so many toys.  I would ask them to watch their overhead and initiate new lead generation systems that would supply a fuller pipeline.

Sometimes, I get an email that makes me sad.  How does this happen?  Is it bad training?  It is an improper focus on buyers?  Is the person in the wrong business?  The only solution is to give them a simple plan and see if they do it.  If done everyday and they have any people-pleasing abilities, they will be a success.  If it is not done, we know the real answer.

This is probably a misleading title.  It’s probably more like “What the Top 1% of the Top 10% Do,” but that was too long of a title…even for me! 

It’s Tuesday morning and everyone knows they need to be there for the office meeting.  Most office meetings are a combination of the announcement of new listings, new rules imposed by the office, board, or state, legal updates, and maybe a quick snippet from a local affiliate.  If you’re at all like me, you don’t look forward to these mornings.