Ten Things That Should Happen Before Your Overhead
Ten Inexpensive Customer Services
Frustration with internet buyer leads turning into closed business is increasing. With internet leads, you have people who just want to look around but have never really been “sold” on working with you.
Once you have their email address, it is time to get these prospects to call you so you can close them into a relationship. Get them to answer some questions. Get them pre-approved. Get them to meet you in the office to sign a buyer-brokerage agreement. You will like them more and do a better job if you are more convinced that they will turn into a commission. This little drip system has been working to generate incoming phone calls from anonymous buyers. Try it!
Superstars with Big Grosses and No Nets
There are times when the real estate culture can really hurt you. The rabid adherence to having your sellers stage a property can be detrimental to them and you, as their agent. I am sure there are instances in past markets where homes sold faster and for more money, but is it really working well in this market?
Many of you are looking for unique ways to solicit expireds. My coaching clients use multi-media solicitations to this hot demographic group. They solicit expired listing owners by adding the line "Helping Expired Listings Sell Their Homes" to their postcards, letters, voice mail messages, emails, blogs, website, social media, and any place else an expired seller may see the offer.
Do you ever get confused on what business aspect you should implement next? Just about ANYTHING is better than doing nothing at all while you wait for the business to come to you; however, is there one that is THE BEST?
With all of the discussion from the talking heads about new platforms to run this wonderful business, I am perplexed why our commission-based system is so hard to understand.
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