1. Fun event title and main sponsor

2. Day and date of event

3. Time of expected arrival (example: registration and coffee at 8:15am)

4. Time and length of event (example: session runs from 9am to 1pm)

5. Location and address

6. Cost, both pre-event and at the event

7. Meal function descriptions (example: Continental breakfast 8am to 9am or “lunch on your own”)

8. At least five benefits for attending (not features); they should start with “The attendee will be able to….”

9. A list of who should attend, i. e. REALTORS®, managers, lenders, affiliates, assistants, etc.

10. How to register – phone, fax, email, your website, etc.

11. Where to go for driving directions if all of your attendees are not local

12. Instructions on what to do if they have questions or need more information: phone and email address

13. Program highlights including guest speaker, bios, session descriptions, etc.

14. Previous attendee testimonials, if applicable

15. Sponsor’s names, if appropriate

16. Your cancellation policy

17. Instructions to bring a sweater or light jacket, if appropriate

18. Instructions on where to park

19. Suggestions to bring a notebook or notebook computer

20. Suggestions of what to do after the seminar in the neighborhood (example: attractions, events, etc)