559 S. Washington Ave., Kankakee,IL 60901

P.815.929.9258 P.815.929.9200

Walter, thanks for speaking in front of Exit Realty Florida last month. It was great stuff and my agents really appreciated you, your presentation, and your books and tapes. Thanks for an enlightening day! Steve Marabel, EXIT Realty All Stars


Thinking about Selling Concern Checklist May 26th, 2016 | Posted in General Real Estate, Other Interests, Real Estate


0 = No concern           5 = Very concerned


  0 1 2 3 4 5 Questions?
Buyer’s Qualifications?              
Multiple Listings?              
Internet Access and Promotion?              
Showing Procedures?              
Open Houses?              
Closing Costs?              
Walter’s availability?              



Walter Sanford


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Checklist of Most Frequently Asked Questions When Selling Your Home Through the Use of the Sanford Team May 26th, 2016 | Posted in General Real Estate, Other Interests, Real Estate

Thank you for the opportunity to let us market your home.  In order for us to obtain top-market value, we must work together as a team.  This is how you, I, and Cozette Hebert, Susie Kohankie, our affiliates, will achieve your goals.

Virtual Tour and Pictures: The virtual tour and pictures of your home will be taken by Mindy Merkle.  These pictures will be displayed at our home information center at the Northfield Square Mall.  This will also be used for ads in the newspaper and the Internet.  Our website address is  The pictures and tour will also be available at the following websites: ___________________________.  You can E-mail the tour to anyone you like by using the link next to your tour.

Feature Sheet:  A brochure of your home will be produced by Cozette.  It will contain information including taxes, amenities, and any upgrades in your home.  If there is information that you would like to see on the feature sheets (other than the “IF” sheet that you already completed), please let me know.  Please leave twenty feature sheets out for showings and leave twenty in the “take one” box.  Please call when you need more feature sheets, and we will restock your supply.  You can also print directly from your own website.  Check out the website featuring your listing (your  As a team member, will you please keep the inside and outside flyers fully stocked?  Also, would you either call in all cards of showing agents for follow up or Email the information to our office?

Updates:    A computer-generated Comparative Market Analysis (CMA) will be sent to you upon market corrections, significant sales, listings, expirations, and withdrawn property from the market.

Advertising:  We advertise in The Daily Journal, The Herald, Harmon Homes, YOUR GUIDE TO HOMES, at the home information center at the mall, and on the Internet.  Your home will be advertised in some of these rotated with homes similar to obtain buyer calls.  We get a step closer in selling your home when our prospect, generated by the ads, match with the features in your home.

REALTOR’S® Open House:  The REALTORS® will be invited to tour your home by using a lock box between 9-1 on the first Wednesday, after we put your home on the market.

Preparing: Before any showing, I may give you a tape to review entitled “Merchandising Your Home.”  Also, start packing now!  Unnecessary objects around the home can make the home look cluttered.  I have enclosed our immediate-response showing checklist.

Utilities:      Utilities must be kept on before closing on your current property, even if the property is vacant.  Each time someone enters the home, utilities must be on, whether the visit or walk-through is initiated by an agent, prospective buyers, or home inspectors. You may turn off and change your name on utility records on the same day as closing.

Showings:  Showings are for your benefit; therefore, please make every effort to have your home ready and available to show at all times.  Should we decide to place a lockbox on your door to make your home more accessible for showings, it will remain there until after the accepted contract so that the house is accessible for final walk-throughs and home inspections with your support.

Inspections: Home inspections can take up to three hours.  Often, the buyers will accompany the inspector during that time.  It is best that you wait for me to give you the information and for us to discuss the findings together.

Ancillary:   Any services that we recommend are referred only as an informational basis.  We cannot guarantee any service, but we offer the names of businesses because of their outstanding service in the past.

Contact:    Walter will be talking with you at least every 10 working days on progress, feedback, pricing, and potential buyers.

Please feel free to ask any questions that you might have about our efforts.  Together with Cozette Hebert, Susie Kohankie, and our other team members, we will deliver.

As an additional service, we will be pleased to update your attorney or accountant.  Please let us know if you would like this service.

We are here to provide you with the finest service available.  Please share your ideas with us.  Thank you!

Get more checklists for your business by calling us at 800.792.5837.  Ask for the daily blog special pricing.

A Seller’s Checklist Guide to Interviewing a Real Estate Agent to Sell Your Property May 26th, 2016 | Posted in General Real Estate, Other Interests, Real Estate

  1. Do you have a team of real estate professionals to help manage the marketing of my home?

Hint:  A team dedicated to the marketing of your home will be more effective than an individual.  A team should include personal assistants, not just office support staff, to ensure the important details in the marketing of your home are not overlooked or forgotten.  Also, affiliates who are making a great living from your hard working real estate agent will make sure that your (the client’s) needs are met!


  1. Do you have an aggressive, written marketing plan in which you invest your personal dollars? What will you do to sell my home?

Hint:  Most real estate companies provide generic marketing plans, and if the agent does not supplement it, your promotions remain limited in a cookie-cutter environment.  Without an exceptional plan, you cannot expect exceptional results customized to your unique situation.


  1. Do you know the difference between passive selling and aggressive marketing?

Hint:  Do not say a word.  Wait and see if they truly have an explanation or even know there is a difference.  If they do not, consider choosing someone else.  My dad once said, “Help them make a decision.  Do not be an order taker!”


  1. Do you have a written guarantee allowing me to unconditionally terminate my listing at any time, for any reason, with no advance notice, no explanation, and with no strings attached, except a refundable $500 cancellation fee?

Hint:  There is only one reason a company or agent does not offer this guarantee.  They do not have the confidence in their services to offer this guarantee to you.  Why should you have confidence in their services, if they do not?


  1. How does your marketing benefit sellers directly?

Hint:   The direct marketing of your home will help it to sell more quickly and for more money.  If this agent cannot explain how multiple buyers can be put through your home…run!


  1. What happens to the marketing of my home on weekends or when you are on vacation?

Hint:   Our team approach allows us to be working on call for you seven days a week.  You do not have to rely on another agent — who knows very little about you, your property, your concerns, or your goals — to try to fill in.


  1. How will I know what is being done to market my home? How often will I hear from you if I list my home with you?

Hint:   Communication is very important.  If an agent is not up front with you and accountable, why should you have faith in him or her?


  1. How do you provide security for my home?

Hint:  If they do not explain data collecting lock boxes, assistants to turn on and off alarms, a property-check service while you are on vacation, a buyer-screening service, and a sign-in policy at open houses — BEWARE!


  1. How do you keep track of all the details during closing?

Hint:  If the prospective agents do not pull out their checklists, then they fly by the seat of their pants!


  1. What is your return-call policy?

Hint:  If there is a hesitation, there is no policy.  Here is mine – calls are returned the same day, if received between 9-5 (the same with E-mails) PERIOD.  In fact, I guarantee we can talk between 11am-2pm or 4pm-5pm.


  1. What is the payment on a loan of $310,000 at 7% fully amortized over 15 years?  Answer: $2,786.37

What would the balance be if I wanted to pay it off in 10 years? Answer: $140,717.12

Hint:  If they cannot do simple math for you, how will the buyer react?


Get more checklists for your business by calling us at 800.792.5837.  Ask for the daily blog special pricing.

Buyer’s “Dare to Compare” Checklist May 25th, 2016 | Posted in General Real Estate, Newsletter Archives, Other Interests, Real Estate

After you’ve had your buyer “jump through” my hoop system, this is a great piece to use in impressing your buyers.  Let the buyers compare your stellar line-up of services compared to the competition’s services.

Check out some of the services:

Sanford Systems

The best SEO in Long Beach! Yes
Buyer VIP Club Yes
Buyer’s edge home buying guide Yes
Mortgage, legal, professional inspection services – one-stop shop Yes
A full time buyer’s agent at your service Yes
Complimentary comparative-market analysis on the property you are considering purchasing Yes
Exclusive computerized property search program/software customized with your needs and delivered daily to your E-mail Yes
Customized “Moving Guide” to help you with your move Yes
Accredited buyers agent with the (ABR) designation Yes
Easy-exit-buyer agreement guarantee Yes
Full support staff from inception to close and thereafter Yes
Extensive after-the-sale follow up — we can help with any challenges! Yes
Walter’s exclusive secret properties at wholesale prices Yes
Walter’s team approach Yes
Photo slide show comparison Yes
Starbuck’s rest stop Yes
Pre-approval certificate from lender team member Yes
“Dare to Compare” property checklist with clipboard Yes
Calls on new inventory from Wednesday office meeting Yes
Little person activities and babysitting service available Yes


Get more checklists for your business by calling us at 800.792.5837.  Ask for the daily blog special pricing.


Seller’s “Dare to Compare” Checklist May 24th, 2016 | Posted in General Real Estate, Other Interests, Real Estate

This is a great piece to include in your pre-listing, pre-confirmation package.  Let the seller compare your stellar line-up of services compared to the competition’s services.

Sanford Systems


2 full-time REALTORS® for the price of one! Yes
2 full-time real estate assistants for the price of one! Yes
Seller’s plan of action with guarantee Yes
Step-by-step action plan Yes
Pricing secrets Yes
Market preparation guide with tips and tricks to prepare your home to sell Yes
Internet exposure – over 41 different websites, plus the MLS Yes
Feedback, fax, phone, or E-mail follow-up system on every showing Yes
Home info. hotline – promoting your property 24 hours a day, 7 days a week, for the U.S. and Canada Yes
Home book prepared exclusively for your home —  much more than a feature sheet Yes
Brochure box with business reply and financing options Yes
Easy-exit-listing guarantee Yes
Guaranteed simultaneous closing with your new purchase Yes
Advertising your home 24 hours a day until it is SOLD Yes
Exclusive open house tours Yes
Catered broker open house and tour Yes
Every 10 working days, a one-on-one consultation Yes
E-mails to the top 5%, cream-of-the-crop agents Yes
“Same Business Day Return Call” guarantee Yes
Walter’s team approach Yes


Get more checklists for your business by calling us at 800.792.5837.  Ask for the daily blog special pricing.



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