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CONTACT WALTER

559 S. Washington Ave., Kankakee,IL 60901

P.815.929.9258 P.815.929.9200

walter@waltersanford.com

Thank you for your words of wisdom and experience. I have already benefited from some of the techniques in your materials. My return on investment will be huge! Thanks again. Mike Fortin, Platinum Group REALTORS®

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Walter Sanford was one of the top real estate agents in North America for nearly
thirty years, and now, he is one of the most requested speakers, trainers, and
coaches. He has authored twelve systems and books on checklists, pro-active
lead generation, affiliate lead generation, and much more which can be found
throughout this website. If you would like to contact Walter or have him speak at
your event, please email him at: walter@waltersanford.com

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Loyalty to Affiliates

Real estate agents are competitors, but affiliates can be team members. An affiliate is a service provider who affiliates with your business to earn a piece of the transaction. They can be lenders, home warranty providers, title representatives, inspectors, etc. For our purposes here, we’re going to use lenders but really the same principles apply to all. […]

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Coaching 9-1-1

Having a coach can provide the right answers when you need it.  Below is an exchange with one of our coaching clients and it provided a little “911” for his current situation: Coaching Client: I went on what I thought was a great listing presentation yesterday. However, the couple would not sign at our meeting. […]

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Leveraging Mundane Activities

When I coach, we set up consistent, inexpensive lead generation activities for sellers. Some require a complete overhaul, and some require only small tweaks.  Do you look for the small tweaks? You know, tweaks like those easy-to-include, natural moves taken within a mundane (but necessary) real estate activity. I have devised hundreds of these “tweaks” […]

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