Here is a recent question that came from our wildly successful event in Calgary hosted by the famous Royal Bank of Canada.
Hi, Walter. Enjoyed your RBC presentation! I was there last year too (and bought 4 books). You touched on a subject that interested me.
Is it better for a website to be a “buyers agent” or leaning towards buyers? Because the listing people will think, “This is the guy with all the buyers!” Or, in your opinion, will listers keep clear because this guy only deals with buyers? No one here seems to be a “buyer’s agent,” but I was thinking of heading my website up in that regard. As you suggested, sending out “just sold cards” to my rural farm area with my picture, etc. on them, so they would think it was sold by me or through my site.
I know you’re busy but I thought I would ask. I picked up some great points this year.
STEWART J LOWE
Hello, Stewart. Listings are your best source of buyers. Sellers want you to be the world’s greatest buyer’s rep, not the best listing agent. Your listings will be sucked into many consolidator websites so you will get the buyer calls. Your personal website needs to provide perceived service to sellers and tout your buyer program as a method to pull more buyers.
On your personal website, sell your buyer services as a method for sellers to see that you handle many buyers. Offer value for every seller demographic available in your area.
As a separate matter, informing your database or area of geographical expertise with a post card that touts someone else’s sale will provide the impression that you are selling those properties. This information can be obtained from tax records. Just sold cards are ten times more valuable than a just listed card in this environment so supplement your just sold cards with “other broker sold cards.”
Thanks for coming to my seminar! Don’t depend on a website to build your listing inventory! It is just a tool among many.