CONTACT

CONTACT WALTER

559 S. Washington Ave., Kankakee,IL 60901

P.815.929.9258 P.815.929.9200

walter@waltersanford.com

Your Insider Investing for Real Estate Agents book has been very helpful. While I am not the one at the company who hires speakers, I have recommended your book and website to many of my colleagues. Cynthia Lee, Weichert Realtors

READ WHAT OTHERS SAY

Ask Wally… March 22nd, 2019 | Posted in General Real Estate, Other Interests, Real Estate

Question:

Hey, Wally!  I know the “old stuff” still works, but can you give me some new twists to keep things exciting for me?

Name Withheld

Answer:

Sure, pal — let’s “do the twist to the oldies”!

Being involved with the most profitable systems in real estate, we are always adding updates and twists as technology develops.  It still makes the most sense to center on listings.  Go after the people most likely to list using the least expensive and least time-consuming methods.

Open Houses:

Try to do only one since they are not the most profitable use of your time.  Make that ONE open house during the first week of the listing and hopefully before it hits the MLS.  Capture those nosey sellers and all the buyers who are looking in that neighborhood.  Give your best effort in capturing both ends of the transaction.  Get the open house signs out for a few days with a QR code to the tour.  Cut the time down to an hour.  It makes you look different.  Send out 200 just listed/open house cards to the neighborhood and follow up with a call.  Yes, this process takes longer.  If it does not sell, it is obvious that open houses do not work, and you will be able to keep the seller off your back while you do what sells homes…obtaining the right price.

Postcards:

People only care about “just solds” with QR codes.  Cut out the “just listed” unless you are working the above system.  Tell the receiver how the property sold, and tell them why this process is different from the other agents in your area.  If you don’t have enough just solds, then let them know about the solds that show up in the county records and let them know that part of your job is to stay in tune with the sold activity.  Make your name and the word “SOLD” in big, red lettering on the card!

Direct Mail:

This method does still work on the best demographics.  Add value and a personal signature on your own letterhead in a window envelope.  If you own my letters book, this process will be faster for you since you have over 400 letters to choose from!  Send a letter that will direct them a specific portion of your website.  For example, send a letter to the for sale by owners.  Let them know how you can work together without necessarily listing their home.  You can help them with a lender; help them with the buyer who needs to sell their home to buy the FSBO’s home; help them with a referral to the area where they are moving; and help them as a buyer in your town with the exclusive “Secret Property System” that really excites them.  With all that help and counseling for the FSBO – if their home doesn’t sell, you’ve already begun to make a value-filled proposition to them!

Cold Calls:

Cold calls are dead.  Call your database, expireds, FSBOs, out-of-state owners, and assisted living centers.  Monitor your “Do Not Call” responsibilities and leave them a message (live or on voice mail) with a web destination for them to visit on your site.  Too many agents are scared to death to make phone calls!  I have a book of scripts and it even includes letters you can send ahead of the call to “plow the road” and make it easier.

Networking:

Parties, phone calls, newspaper articles, referral groups, buyer seminars – I can list dozens more.  Every top agent will step out of his or her comfort zone.  Top agents do not depend on Facebook for their marketing.

Referrals:

There are speakers who do nothing but teach this system.  Remember what the attorney’s know — ask for your money on the day you win the case.  Have a checklist to ask for more business from family, friends and co-workers at the listing, at the first showing, on contract acceptance, on loan approval, and at close.  Do a job that merits a referral.

You might notice Walter is not the most politically correct trainer in the world, but he may be the one that has trained the most big money earners in real estate.  Did you know he is now retired and is just trying to add to the total sum of knowledge of top producers?  He has been doing this so long that he can’t help helping people that have questions.  Because he is now retired he has stopped producing the manuals and software that he was famous for.  In fact, the 39 pound box of manuals and software that just a few months ago was selling for $1500.00 is now being blown out for production cost.  $90 plus about $26.00 in shipping to anywhere in the continental United States.  Follow this link and get the library of the most famous real estate trainer of all time before the remaining inventory is exhausted.  It will be shipped directly to you from Walter’s warehouse…follow this link http://www.waltersanford.com/shop/ultra-deluxe-package/

What Are Your Goals? (Originally posted November 27, 2017) December 31st, 2018 | Posted in General Real Estate, Other Interests, Real Estate

Bunching…boiling your goals down to the common denominator, make it simple stupid….all go through my head when goal planning.  You got to have goals, you have to write them down, you have to look at them at least once a week…you have all heard that and it is correct.  What they don’t tell you is that it is easy to become overwhelmed and feeling lost because of the work on your plate.  I was the best in real estate because I focused on the most important aspect, let me explain.  My goals of riches, property, free time, giving were all made easier with net profit cash flow.  I needed cash for down payments, I needed cash to buy free time by hiring assistants to house keepers, I needed cash to give or hire people that could give…It seemed that most (not all) of the goals were made easier with cash.  Cash came from closings, closing came from buyers, most of my buyers came from my listings and most of my listings came from effective lead generation systems….that was the nexus, the start.  Sure I had to smell good and care about my clients but it really started with finding a seller that needed my services.  Therefore, I became a heat seeking missile, looking for a listing presentation.  Therefore every year I started 10 new ways to find a seller, cut the costs in doing so, be more efficient in doing so, and effecting the seller’s life for the positive.  I became so passionate about it that I became very good at it…some say the best.  Heck, my products that I sell started out as my original goals, that turned into systems, that turned into manuals and checklists, that turned into the best real estate products ever written.  (ok, short commercial:  It worked so well that I slowed down real estate brokerage and started speaking and selling my manuals.  I upgraded the manuals every year for 30 years.  Real estate groups hired me to come speak to them all over the world.  I sold them my library of manuals, cd’s and dvd’s for $1500.00 us.  Travel is tough and I am getting old so last month I stopped traveling and now just manage the real estate that I bought for myself.  I have a warehouse of product wrapped in cellophane, brand new, ready to go out.  About 7000 pages, all the software.  The best (how to get rich) in real estate products in the world, go look at them here) because while they last and they will never be printed again I am selling them for $90.00 my cost.  You will have the best real estate library for recruitment, production, systems  that will make you rich, but only while they last.  When they are gone, they are gone. (end of commercial).

So the goal was simple every year.  Find 10 new ways to find sellers, cheaply and efficiently and change their lives so that they would tell others.  This one goal effected every other part of my life that I wanted to improve.  I had more money, more free time, I could give to my church and my family, friends.  I could bump into a nice “deal” and buy it,  I was less stressed and nicer to everyone.  Simple….one goal every year that made me into a real estate missile.  Oh, one more goal, I wanted to follow Jesus but how can you follow if you don’t his teachings well enough.  So my second goal was to study the Bible.  Time blocked study.  My third goal was health…yeah kinda tied into the first one…health is wealth.

So now I only had three goals.  Sure there were some sub-goals, but three biggies.  It was easy to concentrate.  Easy to implement.  And when I made improvements it made monumental changes in my life and others.  So make it simple this week and move the big pieces first.  And remember, if you or someone you know needs help, spend a few bucks and get that box of 45 pounds of books and software and add one more goal….a page a day.

END OF YEAR THOUGHTS FROM A RETIRED REAL ESTATE GUY December 4th, 2018 | Posted in General Real Estate, Other Interests, Real Estate

I know how scary it is to think that you have to start over at zero on Jan. 1.  However, between now and the end of the year you may be able to call each of the people in your data base and ask if:  1.  They have any real estate needs for 2019 and into 2020 because the sooner you know about them the more planning can go into the execution and then we can create better results!  2.  Do they know of anyone that may be thinking of buying or selling?  3.  Have they ever considered investment real estate or self-directed IRA’s? and 4.  May I check your email address?  This exercise will put you well ahead of the competition starting on the first.

Next, I want you to get ready for huge expired days on the 31st and 1st.  Get your packages ready, line up someone to deliver, and get your phone number researching gear together.  The script is easy….Hi, my name is Walter Sanford over here at XYZ Real Estate and I would like to find out what it takes to apply for the job of selling your home at 123 Anywhere?  This two or three day exercise will give you enough business for the next 60 days after the first.

Lastly, I want to help you carry your momentum out through the year.  There are still a few of you that have not got my life’s work.  Nine systems that last year I sold at $1500 for the package on the road.  Now that I am retired I am putting them out to you for $90.00 (production cost) plus shipping.  Let’s clear the warehouse this time!  Take the manuals and software and do this between now and the end of the year:

  1.  Pick one new way to turn your site into something that produces seller leads.
  2.  Pick one new easy, consistent, proactive seller lead generation system.
  3.   Make one improvement to your listing presentation..
  4.   Add one checklist to your systems.
  5.   Ask your lender affiliate to work with you on one project.
  6.  Set up a system where you can review one cash flow rental property for yourself every week.
  7.   Add one more hoop to your buyer system so that you get rid of time wasters, faster.
  8.   Go back to one basic activity that was profitable in the past
  9.   Come up with one inexpensive marketing idea.

There are hundreds of ideas for each one of these in the tools, systems and software you are about to get.  Click here and order today and I will get your 40 pound box off to you right away. I promise if you do these things not only will your fear of next year starting over, be over, but you will be excited about real estate again and also all of my coaching clients that start this way increase their net income by more than 30%.  Yes, it really is that easy.

Since I have retired from the speaking circuit, I have my systems (large books with software) that I was selling from the back of the room at about $1500.00.  These are my newest products and this package includes everything that I have ever done.  As a “pay it forward” opportunity I am now selling these same books and software at my cost, about 94% off.  This is the start of your plan to get to the point where you are living the dream.  This is not anything but selling you the best real estate training materials in the world for 94% less than they were selling for a couple of weeks ago.  You will get 9 books, a whopping 40 pounds of checklists and information that is easy to use.  These volumes have been used by agents in the US and Canada to be the best agent in their market place.  Go here to pick up your foundation for the future.

WALTER SANFORD BLOWS OUT HIS MEGA AGENT MAKING MATERIAL October 10th, 2018 | Posted in General Real Estate, Other Interests, Real Estate

Walter Sanford, maybe the top agent in the 80’s, 90’s, and well into the new century became one of the top speakers/trainers on the circuit.  While he was building his brokerage business and then training business he was always buying investment properties with his profits.  He let the tenants pay off the mortgages and when he had his goal paid off free and clear, he retired from day to day selling and training.  These are the products he produced that would allow you to reproduce his systems.  40 pounds of product in these 9 systems.  Everything you need to be the best in your area and finally retire, wealthy.  Agents all over North America paid $1500 for this exact package.  Walter is done, so get his remaining inventory at his actual production cost.  Click here to go directly to the order form and click here to see the video of Walter explaining these products

Sorry to Canadian clients, because the books and products are marked with the old retail prices, we cannot get them in through customs without paying a fortune so please use a US shipping address.    

Since I have retired from the speaking circuit, I have my systems (large books with software) that I was selling from the back of the room at about $1500.00.  These are my newest products and this package includes everything that I have ever done.  As a “pay it forward” opportunity I am now selling these same books and software at my cost, about 94% off.  This is the start of your plan to get to the point where you are living the dream.  This is not anything but selling you the best real estate training materials in the world for 94% less than they were selling for a couple of weeks ago.  You will get 9 books, a whopping 40 pounds of checklists and information that is easy to use.  These volumes have been used by agents in the US and Canada to be the best agent in their market place.  Go here to pick up your foundation for the future.

RANDOM THOUGHTS FROM AN OLD RETIRED REAL ESTATE AGENT September 10th, 2018 | Posted in General Real Estate, Newsletter Archives, Other Interests, Real Estate

Well it has been one year since I got off the speaking circuit.  Forty years of being immersed in real estate.  Always investing, simultaneously doing brokerage and later adding speaking training and coaching. Yes, being an internationally recognized real estate broker and then leveraging that into a speaking, training and coaching company was exciting.  Now I just concentrate on my investments and coaching.  However, as I have spoken about before, investing the proceeds of a successful real estate career into decent area, cash flow, real estate has been the most exciting.  Not only is some of my income now sheltered by depreciation and the money spent to make the properties better, I receive the appreciation for free and am able, upon improving the property, improve the income by raising rents.  I am finishing off the remaining mortgages, buying more and always improving my trust to turn the owned real estate into a multi-generational juggernaut that will be able to tithe to God, provide for my family and future generations.  That provision is not only provides income securtiy but a goal to increase the number of properties and constantly improve the existing inventory.  This challenges my two daughters to see where they “can take it from here”.  Knowing that they do not have to figure out how to “make ends meet” gives me the satisfaction that they can devote their creativity to growing the company and growing the glory to God.  I am living the dream and have God to thank for it.

All of this would have been impossible without God and much, much harder without good real estate systems.  I spent 30 years developing the most aggressive seller lead generation, checklist systems, leverage existing business into more, buyer speed systems, faster and more successful listing presentations, finding property to buy while prospecting for listings and hundreds of other unique systems that allowed me to dominate the competition.  As a shameless commercial, I have a warehouse with a few hundred of my libraries.  This library, a 40 pound box of software and books cost the top agents of North America, $1500.00.  I am selling the package for my cost of $90.00 plus shipping.  Sorry Canada, please find a US address.  Go here to see the video of a retired Walter Sanford hawking his life’s work. 

As I look back on the year, I find some interesting facts:

  1.  I don’t miss real estate brokerage and traveling for my speaking company.
  2. I miss the opportunities that being in brokerage gave me to find investment property.  (My wife Lisa is still the top agent in the county and provides me with some inside tracks on hot real estate!)
  3. I have never been busier.  Buying, improving and managing real estate can be a real rollercoaster.  A substantial amount of my time is still in coaching…taking the greats and wanna be greats to the next level.
  4. Being a conservative I never thought the half million paid into Social Security would ever come back.  Looks like there still might be some for me, albeit in much debased dollars.
  5. Having some personal time that is my own.  Yes there is a difference in working for yourself, vs working for a seller or buyer or being expected to be on stage in a strange place at an exact time.  Peace is easier to come by.  Maybe, it’s just my journey with God.
  6. I think more about pleasing my wife, daughters, and Christ more often.
  7.  Stuff is less important.  As wealth grows, for me, the trappings of wealth are less important.  Maybe too that is just my journey with God.
  8. In my coaching, I find that I want to offer wisdom that I wish others had shared with me.  Learning from committed hearing is always better that by experience.
  9.  I can say for sure that all sin leads to death.
  10. If your goals do not include making a difference in someone else’s life, they won’t mean much when you get older.

Be great in the world’s best job, sincerely,

Walter Sanford

Since I have retired from the speaking circuit, I have my systems (large books with software) that I was selling from the back of the room at about $1500.00.  These are my newest products and this package includes everything that I have ever done.  As a “pay it forward” opportunity I am now selling these same books and software at my cost, about 94% off.  This is the start of your plan to get to the point where you are living the dream.  This is not anything but selling you the best real estate training materials in the world for 94% less than they were selling for a couple of weeks ago.  You will get 9 books, a whopping 40 pounds of checklists and information that is easy to use.  These volumes have been used by agents in the US and Canada to be the best agent in their market place.  Go here to pick up your foundation for the future.



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