Everyone who wants to work in this business gets to the point where the most important decision is learning how to generate leads; however, lead generation can depend on ability, money, and area. Here is a recent question I received and without more direction, I had to answer by way available funds to invest in the business.

Question:

I just moved to a new town and got my real estate license after being in the mortgage business for the last 10 years.  If you were starting today and didn’t know anyone in your town, how would you prospect?

Answer:

No money?
Calling expireds, FSBOs, out-of-state owners, people renting homes and condos in your area, tenant occupied listings, and my sphere of influence.

Little bit of money?
Do the above with direct mail and website destinations describing the value you can offer the above demographics.  You can also host seminars on topics that are of interest to buyers and sellers.

More money?
A customized website that specializes in developing leads.

Lots of money?
Direct response advertising, a radio show, and hiring me as a coach.

Hope that helps!