You just never know where a new potential team member will show up! Most newspapers will have a section where they publish community news including new business announcements. Make a habit for yourself (or your assistant, if you have one) to review this section every time it’s published.
Maybe the new business owner wants to move closer to his/her new business? Maybe he/she will need to expand their business with a new location in the next few years? Maybe your real estate business and his/her business have some aspects where you can both help each other?
Whatever the case, a nice “Congratulations” letter from an area business colleague is always a welcomed piece of mail, and it’s a weekly project that doesn’t cost much time or money.
Email/Letter: New Business Announcement
Congratulations on (business name)! I saw your notification in the newspaper.
I have been fortunate to serve many happy clients, and it is my wish to someday be able to serve you. When you need a competent real estate broker and advisor, please rely on my experience. In the meantime, maybe we can help each other with a cross-promotion of our clients?
If you need advice on local vendors, I have great experience in working with many vendors from various trades. Please let me know how I can help you and please include me on your mailing list for information and promotion on your new endeavor.
Our book Fast Lane Buyer Systems includes numerous forms, letters, and checklists to share with your clients and potential clients; also included are items to draw buyers (and sellers) to your website.
Call us at 800.792.5837 and ask for the blog special to get this book for just $50.