Today is day three of our blog series on the Pre-Confirmation Package. You can quickly catch up if you haven’t caught the past two day’s information.
The next document is my famous IF sheet. This document is to be given to the seller prior to the appointment and returned to you prior to the appointment, allowing you to immediately determine what the seller believes is important about the property. This will not only help you in preparation of comparable sales, but it will also allow you to speak intelligently and reinforce his/her opinions about the property in the areas that the client believes are important. If you are bringing any pre-marketing materials to the presentation, such as a flyer, a web page, or a 1-800 IVR recording, you can certainly highlight the areas he/she believes to be essential about the property.
This document proves to them that you actually care more than the competition and that the promotion of the features and benefits of the property are being effectively handled. This document will add power to your future advertising and marketing, and it will start the seller on a positive road toward your marketing effort. It was one of my favorite forms to include in my pre-listing confirmation package. The clients loved it, too.
IF You Were the Buyer of (Insert Listing Property Address), What Features Would Most Excite You About Purchasing This Property?
Please include details about your interior/exterior, backyard, and neighborhood where appropriate.
- _____________________________________________________________
_____________________________________________________________
- _____________________________________________________________
_____________________________________________________________
- _____________________________________________________________
_____________________________________________________________
- _____________________________________________________________
_____________________________________________________________
- _____________________________________________________________
_____________________________________________________________
- _____________________________________________________________
_____________________________________________________________
- _____________________________________________________________
_____________________________________________________________
- _____________________________________________________________
_____________________________________________________________
- _____________________________________________________________
_____________________________________________________________
- _____________________________________________________________
_____________________________________________________________
Thank you. Now, I will be able to position to the marketplace more efficiently.
Sincerely,
Walter S. Sanford
Be the best at obtaining and selling your listings! Walter’s Beating the Competition Every Time is a multi-media system offering what you need to get the signature.
Check out the details here – http://www.waltersanford.com/shop/beating-the-competition-every-time-book-dvds-audio-cd-and-data-cd/. Call 800.792.5837 and ask for the $50 blog special on this system!
