Here’s a fast 36-point checklist to help you choose the right speaker for your next event.
We are offering this point-by-point comparison to help you in your decision-making. As you consider your finalists, feel free to utilize this checklist. It’s compiled from interest and need surveys collected from over the past fifteen years from event planners and sponsors. In the end, we hope to convince you that Walter Sanford has no equal. We are convinced that this spreadsheet is an excellent tool, and we hope that you will use it as you endeavor to create the very best motivational and educational event for your people.
What makes it easy on you, the sponsor — | ||||
A. | Fees and Expenses |
Walter
Sanford |
Speaker
#2 |
Speaker
#3 |
. | 1. Competitive speaker fee | |||
2. If flying, coach fares only (no first-class request) | ||||
. | 3. Travel plans handled by speaker’s firm | |||
4. Small deposits required to hold speaker | ||||
5. Only basic audio/video needs – no ridiculous demands | ||||
6. If speaker is already in area, you pay partial travel expenses | ||||
B. | Free Services from Speaker’s Company |
Walter
Sanford |
Speaker
#2 |
Speaker
#3 |
. | 1. Offers professional marketing pieces that have been used in similar events | |||
2. Advice and consultation on venue sites | ||||
3. Step-by-step consulting for sponsors who use sales reps to fill the event | ||||
4. Speaker is really fun to work with | ||||
5. Formal invitations and tickets – samples for your use | ||||
6. Available workbooks for each seminar – camera ready | ||||
7. Available personal letter to “movers and shakers” in your area | ||||
8. Speaker can personally call 5 to 7 select VIPs/invitees, per sponsor’s choice (the big pump-up)! | ||||
What makes it great for your audience — | ||||
A. | Experience in the field |
Walter
Sanford |
Speaker
#2 |
Speaker
#3 |
1. 25 years as top-producing REALTOR® | ||||
2. Ranked one of North America’s top REALTORS® for 15 years | ||||
3. Still in day-to-day business (primarily referral business) | ||||
4. More than $6 billion in production sold over career | ||||
5. Survivor of very hottest and very coldest markets in North American history | ||||
6. Has employed more than 50 assistants over career | ||||
7. On leading edge of technology and systems | ||||
8. Has been recognized by national media (print and TV) as leading economic authority on real estate | ||||
B. | Experience on Stage |
Walter
Sanford |
Speaker
#2 |
Speaker
#3 |
1. Has given more than 600 seminars | ||||
2. More than 25 completely different topic outlines | ||||
3. Able to speak from 30 minutes to three days | ||||
4. Customized talks to every venue per market, economic and legal conditions | ||||
5. Each seminar can appeal to all levels of producer | ||||
6. Famous for giving “one idea per minute” | ||||
7. Does joint venture speaking with only the most respected, motivational, successful and top producer trainers in the world | ||||
8. Funny and entertaining | ||||
9. Highly contagious energy | ||||
10. Ego in check | ||||
11. High integrity – no off color remarks | ||||
. | 12. Won’t talk about it unless he’s tried it personally in business | |||
13. No hard product push (see guarantee) | ||||
14. Frequent mention and support of sponsors from the stage | ||||
15. Trains sponsors pre-event on techniques for working with audience before and after the seminar | ||||
16. Mission statement and daily goal: To endeavor to change every single life, in every audience, for the better |