559 S. Washington Ave., Kankakee,IL 60901

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Dear Walter, It was a pleasure meeting you during your recent event in Laguna Hills, CA. I appreciate the material your covered during the event and wanted to thank you for your generosity on gifting me the "Beating the Competition" sales system. Jose U. Jaramillo, Keller Williams


Staff Testimonials


Tony Spano, President, Your Home Publishing, Inc.

Hello Walter,

I just wanted to drop you a note telling you how happy we are with your presentation at our Power Listers Seminar in Sarasota.

The material was professional and very informative. We have heard nothing but rave reviews from those that attended. Not only has the seminar brought us in contact with new clients, the existing clients we invited felt it the seminar showed our commitment to helping them be more successful.

Also, Cyndi was extremely helpful in organizing the event and gave us a lot of great information to help make it a big success.

We look forward to working with you in the future.

Geoff VeZain, Wells Fargo Home Mortgage

Cyndi, just a quick thank you for all of your efforts in making today’s presentation a hit….thank you!

Michelle K Ahrens, Director of Education / Communications. REALTOR@ Association of the Sioux Empire, lnc.

Dear Walter,
Thank you for your recent stop in Sioux Falls to present, “Getting Ready for a Recovery” to members of The REALTOR@ Association of the Sioux Empire,Inc., (RASE). I would like to share just a few of the many great comments you received on evaluations; you were a success!

  • “Walter adjusted his material for the current market – no fluff crap.”
  • “Walter is entertaining and gives good answers to objections.  Great instructor; good real life experiences.”
  • “The material was so well presented and interesting.  It was the first class that I didn’t look at the time wondering how soon the next break would be.”
  • “Very informative and fun instructor; straight forward!”
  • “Such easy techniques – why didn’t I do them from the last seminar Walter presented!?”
  • “Walter is one of the few speakers who teaches salesmanship instead of BS.”

Walter I consider you a top end speaker. I appreciate your acknowledgement of the current economy and its affect on local real estate education progfilms and your willingness to work within our budget to bring you back to Sioux Falls for a third time in 8 years; wish it were more! You are fortunate to have Cindi Hayward working for you! Cindi is top notch at,what she does, her organization skills, consistent follow-up and prompt replies, helped make my job so much easier. Thank you!

I am pleased you were able to return to Sioux Falls and deliver another great seminar to our members. You are great to work with, have a high level of energy, and know your stuff! Thank you you for delivering a fun and time essential seminar! Be well…be safe!

Christina Luis, EXIT Realty Corp. International

Dear Cyndi

I just wanted to send you a quick note and let you know how much everyone enjoyed Walter’s presentation at our Annual Convention this past October.

With an audience of over 1500 people, he kept everyone on the edge of their seats, waiting to hear more! His approach to presenting is truly one that works – high intensity with a one of useful information. Everyone left that room with an abundance of new ideas and the tools to put them into action!

I also wanted to thank you personally for all your assistance and guidance in helping me organize all the details. It was truly a pleasure to work with you. It is evident that you have the experience to put a plan into action and this is a wonderful asset to and event planner when organizing these functions.

I look forward to working with you in the near future and wish you and Walter success in all you do.

Richard Tanory, Van Eaton and Romero


It was a great talk, and I am sure everyone came away with positive information and terrific motivation.  You were funny, informative, precise, and straight-forward.  It was everything I was hoping it would be to motivate our agents.  It’s kind of funny how I can preach some of the same things but coming from such an accomplished agent and speaker, the message sinks deeper in their heads.

I’m sorry we couldn’t get you injected with crawfish, shrimp, crabs and oysters before you headed back to Chicago.  Next time, bring the family and let’s do it up right.

Make sure Cyndi is given a raise.  She makes this whole process go smoothly.

Thanks again.

Elaine Lee, Fickling and Co.

I don’t have Walter’s email address so I am sending this to you.  Walter was awesome!  I know that is not news to you!  You told me he would exceed our expectations and you were right.  Thank you for your professionalism in helping us put it all together.  Please also thank Michele for all she did to assist us as well.

Bob Rutledge, Midwest Mortgage Capital


I want to thank you for all that you need to make yesterday with Walter possible. It was true pleasure working with you as you made the process easy and uncomplicated.  This will be something that I will remember when it comes time to have another function like this.

I was approached by the people with the St. Louis WCR, and they were asking if I could do the same types of things for them so you never can tell maybe they will want to bring in Walter next year.

Walter was great to work with.  I had to appreciate that he singled me out during his presentation and that I had some one on one time with him.

I have received nothing but great feedback from many real estate agents who attended. In fact, I echo many of his comments on using affiliate partners to leverage time and business.  I had three big producers who I have been telling them the same thing come up and say they finally understood.

Thank you again, it was wonderful and a great opportunity for me to build some further new relationships.

Diane Rosen, Greater Rochester Association of REALTORS®, Inc.

Dear Walter,

On behalf of myself and the Greater Rochester Association of REALTORS®, I just wanted to take this opportunity to thank you for being our Keynote Speaker at the GRAR 2007 Agents Fair on September 18, 2007.  The event was a huge success.

The feedback from the attendees was overwhelmingly positive.  They especially enjoyed the energy and upbeat ideas you brought forth.

We have had this event for several years and I have to say that it was a joy to work with you and your staff, particularly Cyndi Hayward.  She answered my questions in a very timely manner and made my job so much easier than in previous years.  I would happily recommend your team to anyone interested.

Again, please accept my appreciation for your contribution to our event. If you have any questions, concerns or additional comments regarding the Agents Fair, feel free to contact me.

Patti Phillips, Prudential California Realty

Cyndi, thank you so much for being so prompt! Please pass on to Walter for me that I was really impressed with his seminar! I went home with more usable information than I usually do after 3 days of seminars! I am sometimes overly critical, as I was a professional speaker, and everything about his presentation was wonderful! Thank him for being so brilliant!

R. Craig Richhart


What a wonderful gesture! You folks are honestly the best! I do appreciate your efforts more than you know. Your kindness is very heartfelt. Your willingness to work with me will not be forgotten.

I attended Walter’s session at NAR this past year and purchased a number of his published pieces. They have been of great help as I have worked to implement as much as I can at one time. Please pass on my appreciation to him and to your staff. If I do make it to NAR this year, and I do plan to attend, you can rest assured I will stop by your booth and say hello to the new friends I have found in you and Cyndi.

Thanks again for all you do and have done to be of assistance as I seek to grow my business here in Baton Rouge .

In Gratitude,
R. Craig Richhart

Connie Hinsdale, Coldwell Banker

All worked out just fine. We had a nice opportunity to visit with Walter and a beautiful day here to enjoy. The presentation was EXCELLENT ! My hat goes off for Walter’s spirited, enthusiastic, laced-with-good-humor presentation! My agents had nothing but positive things to say. Lots of great new ideas as well as reinforcing some good old basics that we get out of the habit of using. I did mention to Walter that his marketing people do a good job – -you were persistent, but not obnoxiously so. So thanks to you also.

With my best regards,
Connie Hinsdale
Coldwell Banker

Greg McCoy, Heartland Mortgage Corporation

Dear Walter,

Thank you so much for coming to Knoxville!  You were incredible.  Tell Cindy we appreciate all her help and tell your wife and kids we appreciate them giving you up for the time.  Although we had a small turn out, I know we will see some great change come from what was learned.

Thanks again,
Greg and Lisa McCoy

Monique Adjami Shevlin, Seacoast Board of Realtors

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Monique Adjami Shevlin, Signature Title Corporation

…The event went very well yesterday. We have had numerous positive responses from the attendees.
Walter, thank you for being available for a rescheduled date. And Cyndi, thank you for being so very helpful with every detail from initial contact through flight status updates!!

Kevin Lutz, RBC Royal Bank

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Jack Merryman, Baird and Warner

Dear Cyndi,
I can’t thank you enough! The speed and ease with which you sent me the compressed files was remarkable. Thank you so much for your lightening fast response. Now, more than ever, I realize how and why the Walter Sanford organization is tops!

Lori, Century 21 Gold Key

Dear Walter and Staff,
Thank you so much for your kind words and great job! You are a spectacular team to work with and it was a pleasure seeing you again. You know, Walter, we might have relaxed you enough on the dinner cruise that you would have forgotten about all the “stuff” in the real world. I look forward to working with you again in the future.

Lenette Downes, Royal Bank of Canada
Click here to view the actual letter.

Rand Smith, Real Estate by Rand

Dear Walter:
ABSOLUTELY UNBELIEVABLE! Congratulations, you have just pulled off an incredible feat — an organized, effective, mastermind meeting with over 600 participants. Who would have thought it possible? I must say I did have my doubts, but you demolished those thoughts within the first 30 minutes of the very first session. I have already implemented three of the cutting edge ideas presented by you….

You and your entire staff are to be congratulated on a job well done…..

I was glad to see that you did not criticize any other speakers. As you know, I believe as you do, that we can learn from the experiences of many people, and keeping our minds expanded and exposing ourselves to as many BIG thinkers as possible is how we excel to the next levels. In conclusion Walter, it was not only a fun-filled day, but the free flow of cutting edge ideas were overwhelming yet do-able. Thanks again for inviting me. See you next time!


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