559 S. Washington Ave., Kankakee,IL 60901

P.815.929.9258 P.815.929.9200

Walter, thanks for speaking in front of Exit Realty Florida last month. It was great stuff and my agents really appreciated you, your presentation, and your books and tapes. Thanks for an enlightening day! Steve Marabel, EXIT Realty All Stars



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Beating the Competition and Fast Lane Buyer Systems
Scott Ashbaugh
Prudential Preferred Realtors

I’ve already implemented Walter’s Third Party Endorsement letter with great success on my appointments that were set up.  I sent them out Walter’s Pre-Listing Meeting packet and they filled everything out and sent it all back to me, and laughed at the speed of my team, that they had already gotten a letter from my Mortgage Team bragging about how great my team is. 

LOVE IT!  My Buyers Agent is devouring Walter’s Buyer Program as we speak.  I’ll keep you filled in as we proceed.  Thank you for all your help, and please make sure to Thank Walter for his generous sharing of his amazing materials.  It is a huge help.

Multiple Systems Purchase 
Ray Mikus, Broker
Heney Realtors


I attended your session at the NAR Conference in Orlando, and was very motivated. Of all the material and all the information I came across that weekend, yours was the only material that I purchased.

Let me say that since going through Beat the Competition, I have had the two best listing presentations of my career. Both, of course, resulted in listings. And, since applying some of the time blocking suggestions you made in the session, the last three weeks have been among the least stressful of my career. At present, I have 30 residential listings, and even my most challenging sellers have fallen in line with an every 10 business day call.

My favorite product was Just Add Walter. Going through my database, I picked out the Listing Leads A and the Listing Leads B, and have begun making regular contact with them. Last week one revived and will certainly become a listing.

So, thanks!

Super Emails, Letters, and Web Content

Lindsay Mann, Century 21 United

Hi Walter,

My name is Lindsay Mann with Century 21 United-Northside here in San Antonio, TX. I attended your short sale seminar class you had at our Century 21 International Convention. You might remember me because you picked on me in your class for being the newby real estate agent and then I purchased some of your material at the end of the day.

Well, I wanted to thank you and tell you it was a pleasure meeting you. I received your material and started looking through the Letters 401 book you have. I had just sold a house not long after I went to your class so I decided to send out your letter talking about “Sold at 104% of asking in 3 days.” I didn’t sell mine for quite as much and in that time frame but it still sounded good. I sold mine at 100% of asking in 17 days.

I sent out 100 mailouts in the subdivision and two days later I got a call back! They guy had received my letter and wanted me to list his investment property that was there AND he had another house he wanted me to list as well. So, I got 2 listings off of one letter! I just wanted to thank you again for it probably wouldn’t have happened without you and training!

Have a wonderful day!!

Super Emails, Letters, and Web Content
Time Saving Checklists

Kim Davis, Keller Williams

By the way, I’ve been going through your letters and checklists, and I am astounded! What an incredible goldmine of experience and wisdom I have stumbled upon. When I met you at the NAR Convention, walking into your seminar, you said to me, “Well, I won’t change your life today, but I hope you’ll take something away from it.” You were wrong, Walter (and I am so very thankful)! I’m so excited about all the things I am learning and all the changes I am making as a result of it. You rule!

Beating the Competition Every Time
Yoko Mendelson, ReMAX

Dear Walter: Happy New Year! Wishing you a very healthy and successful year! Thank you very much for a great gift, “Beating the Competition Every Time.” I love it. Thank you very much for remembering me and you have kept the promise. 2007 was the best year. I had so many miracles. I became a top producer. I just shifted my mind and then my attitude was changed. I love me, myself and my job. Now I have a secret weapon (he kit I received from you). I’m very sure this year will be the greatest year. Again, thank you very much.

Beating the Competition Every Time
Steve Blair, Realty Executives

Dear Walter:

Just a quick thank you note. I recently incorporated one of your recommendations. This week, I generated an “Offer to Purchase” on a prized property in San Diego. With the offer, I included both a letter describing the buyers and their wedding picture. The offer was in competition with another “Offer to Purchase” from a competing buyer.

When advised by the listing agent that our offer was accepted, he said our accepted price was lower than the other offer and that the seller would net less money. He related the difference was solely the letter and picture.

Thanks to you Walter, my buyers are thrilled to be able to purchase the property.

If I Could Start Over Again
John Carle, ReMax


My name is John Carle. I’ve been a fan and admirer of your for more than 9 years now.

I’m not sure if you remember me or not, but last November I had the pleasure of joining you for breakfast in New Orleans (we were staying in the same hotel). At that sit-down you kind-of read my business partner, Sharon, the riot act about wasting her time with buyers. You told her to start focusing on listings, and to stop screwing around.

I’m happy to report that she took your advice to heart. Apparently that was the blockade that was keeping us from reaching the next level of our business. We now have a listing inventory of slightly more than 600 active listings (thanks mostly in part to a massive condo conversion developer). We’re experiencing the best of real estate, and loving life. Our team has expanded from Sharon and myself and 1 admin girl to include 3 “showing agents” (they open doors for buyers in our condos) and 4 admin staff. We’re looking to add 2 more admin people and another showing agent before Vegas.

I don’t know if you get enough positive feedback from the people that you talk to & the people who attend your sessions, but once again you’ve been a major help in furthering the growth of my business. (9 years ago your book, If I Could Start All Over Again, saved my career).

So thank you Walter; you’re still the best. See you in Vegas!

If I Could Start All Over Again
David and Suzanne Fortune, McPherson,KS

Dear Walter,

Your lovely wife Lisa, was our REALTOR in Kankakee both when we bought our house and when we sold it. We got to know her very well during our time in K3, and really like her.

Since we were moving to McPherson, KS to go into Real Estate, she gave me your system If I Could Start Over Again as a closing gift, and what a wonderful gift.

I learned more from it than any other source [I must have read 50 books] and we have used it as a guide for starting our business. My wife Suzanne has now got her license and we work together. Tell Lisa thank you so much, it is one of the best gifts I have ever received. Please do not sell any of your systems to anyone else in McPherson. We do not want them to know what we learned from you. [Only kidding] [Actually, I’m not kidding]

Your article in REALTOR Online this week is excellent and has gone into our resource collection.

David and Suzanne Fortune

If I Could Start All Over Again
Daniel H. Peaslee, Century 21

I have been using “If I Could Start All Over Again” and have spoken with (so far) seven area top producers – wow!!! Everyone should do this!

If I Could Start All Over Again
Alex Martinez

Dear Walter, I’m sure that because of the many agents that came by your booth, it is impossible for you to remember me. I want to thank you for taking the time to help me with my day planner, but most of all thanks for the wonderful material that you produced.

I’ve listened to all of the Walter Sanford live tapes in the series once, and I’m going through them a second time with pen and paper so that I can make notes to implement the ideas that you bring up. I’m on Month 1, week 1, day 4 of If I Could Start Over Again; I have two lunches set up this week with the #1 & #2 agents of the company that has 50% market share in the Victor Valley; I have made copies of the “Open House Checklists” and I’m doing an open house on Sunday; I got a reference letter from the escrow I closed two weeks ago; my broker said that he’ll go through the old files to give me the names of past clients that are “REALTOR® orphans”; today, I put my listing presentation packet together; I have a list of 110 listings that will expire through the end of this month.

Today is Tuesday and I plan to knock on ten of those doors this Thursday! Wow, I’m tired and fired up at the same time! Thanks for giving me the opportunity to succeed; I hope to become one of your many successes!

If I Could Start All Over Again
Ron Mellott

Hi Walter,

I just wanted to thank you for providing me and the real estate industry with the most powerful and productive marketing tools I have ever tried. Over the past year, I have been using real estate telesystems, checklists, and the top 250 letters.

When I added If I Could Start Over Again to my prospecting/marketing program, my business went through the roof! My listing inventory went from fifteen homes to over seventy homes and I just had a record month in October.

Phone Scripts and Moving Beyond Do Not Call
Karen Kramford, RE/MAX Great American

Walter –

I wanted to thanks you for sharing your knowledge and skills with me. After taking this training seminar, I came away with a much stronger understanding of how to use the materials. Now I select what will work best for each situation. The scripts are wonderful and I practice 1/2 hour per day. I still need too discipline myself in the lead generation. I only spend 1 hour per day and half of that time is with expired and canceled listings. Introversion is not the name of the game here!

Insider Trading for Real Estate Agents
Cynthia Lee, Weichert Realtors

Your Insider Trading for Real Estate Agents book has been very helpful. While I am not the one at the company who hires speakers, I have recommended your book and website to many of my colleagues.

Have a great day!

If I Could Start All Over Again

Walter, I have an interesting story that I thought you might enjoy. I have been a REALTOR® for 21 years. I have attended several of your seminars over the years. I was runner-up for rookie of the year for ERA nationally in 1990. I have lived in Bend, OR for the past 16 years.

We have seen hard times the last 3 years or so but have had a resurgence the past 6 months and are busier than ever. It looks like we will have a strong 2011. Due to a family tragedy, I will have to relocate to Boise this summer. It will be hard to leave will business booming and leaving my referral network I worked so hard to build. I do not know a soul in Boise and will be starting from scratch.

During one of your seminars, I picked up “If I Could Start Over Again.” Because I had been busy, I never bothered to really study it so it gathered dust for the past 10 years or so. As I formulated a strategy to try to “hit the flooring running in Boise,” I remembered your book. I started studying it with a highlighter in hand. I came away with a very good gameplan for starting over again in Boise thanks to your book.

Being an old horse in the business, thinking I know it all, it was refreshing to read it with an open mind and coming away excited about the move. I feel very confident the learning curve has been made easier with ideas from your book. I wanted to say thanks. I will let you know how your systems and ideas work as I start from scratch to build a brand new business in the highly competitive city of Boise, ID.


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