“We embrace technology” The bywords that when said tend to accuse the new agent that technology at all costs has not been implemented. Tech without systems can be a low profit center. Therefore, the first system is to design a system to find more sellers where the demographics say they are. You contact them with value and you follow-up well using a multi-media approach that includes many aspects of technology. Watch out for tech for the sake of tech – always ask “where’s the beef.”