CONTACT

CONTACT WALTER

559 S. Washington Ave., Kankakee,IL 60901

P.815.929.9258 P.815.929.9200

walter@waltersanford.com

The gifts of giving with love to others with return to you a hundred fold. Thank you for a new level of life. Terry Murphy, Real Estate Speaker

READ WHAT OTHERS SAY

Pre-listing appointment email December 3rd, 2020 | Posted in General Real Estate, Other Interests, Real Estate

To:     Name

RE:    Please Take a Look at What I Can Do For You!

Since becoming a REALTOR, I have had to find a balance between two extremes common to many sales people.  I was drawn to real estate by the belief that I could help people achieve their goals, but the way the industry worked – it seemed that you had to scream at the top of your lungs to get noticed!

I soon learned the one thing that the most successful agents had in common: they put the customer first!  In fact, that was all they ever did… and it worked. Word got out, and they soon became successful.  I intend to follow that same path, and I intend to be here for many years to come, eager to serve you like no other REALTOR in our area.

My attached marketing proposal can never take the place of a personal meeting, but it will give you a chance to know a little bit about me, my beliefs, and the step-by-step plan that we use to get many homes sold in 45 days or less!

When we do meet, I can place my full attention on what is most important to you and your needs.  If you are also buying a home, I can help you find the one that is just right for you and arrange a simultaneous closing with your home.  Together, we will determine the highest possible price that the current market will bear and explain how that price can be achieved.

In addition, we will determine the targeted buyers for your home and we will develop marketing strategies to attract their interest.  These targeted buyers are almost always willing to pay the highest price for your home.  I will explain this concept and strategy in more detail when we meet.

We are looking forward to the opportunity to serve you and help you achieve your real estate goals.  Please review my credentials and contact me so we can start working on a plan.

Sincerely,

Walter Sanford

Sanford Systems

P.S.    The attached forms and other unique marketing concepts are available at www.waltersanford.com/sellers.

 

Letter/Email: I Can Find the Right Buyer: Letter to Hot Areas November 17th, 2020 | Posted in General Real Estate, Other Interests, Real Estate

Date

Name

Address

City, ST  Zip

Name:

How much is your property worth to the right buyer?  Interest rates are low, and buyers are plentiful. I know that your property at (property address) would attract a buyer.  I always have potential buyers for your neighborhood.  I also have expert marketing to find the right buyer.

My name is Walter Sanford. I am a real estate broker looking for properties in your area, because I have more potential buyers than I have properties! This is a great time for you to beat the market.  If you have been thinking of selling, I may be able to help you sell your home on your time schedule.

I will show your home to qualified buyers only.  There will be no unqualified people walking through your home. If your property is already a new listing, please email me the website that your agent prepared for your property.  I cooperate fully with all agents.

Obtaining top dollar can only be done if you find the right buyer.  If you would walk me through your property, I could quietly market it to the right people. Please contact me. I will maintain complete confidentiality.

Sincerely,

Walter Sanford

Sanford Systems

P.S.    You can get help navigating this real estate market for free by going to www.waltersanford.com.  We have a free appraisal service; just click and get a free appraisal of your property in 24 hours!

Since I have retired from the speaking circuit, I have my systems (large books with software) that I was selling from the back of the room at about $1500.00.  These are my newest products and this package includes everything that I have ever done.  As a “pay it forward” opportunity I am now selling these same books and software at my cost, about 94% off.  This is the start of your plan to get to the point where you are living the dream.  This is not anything but selling you the best real estate training materials in the world for 94% less than they were selling for a couple of weeks ago.  You will get 9 books, a whopping 40 pounds of checklists and information that is easy to use.  These volumes have been used by agents in the US and Canada to be the best agent in their market place. Go here to pick up your foundation for the future.

Ask Wally – The Commission Negotiation Question November 10th, 2020 | Posted in General Real Estate, Other Interests, Real Estate

Every day I get a a request on how to handle commission negotiations. Here is the thread between one of my coaching clients and their seller/buyer. I first offer some advice on how to handle a the offer next time and then tell my coaching client the reasons why he can not offer what the client is asking for. Many of you would cave in because this person is a volume client, maybe we will have to cave in. However, we are not going to cave until the client understands why we are his/her best choice. Everyone needs to spend more time protecting their commissions.

Question:

Here is an Email exchange between myself and a client. I’m not sure where to go next. Could you help me, coach?

From my client:

We haven’t finalized our decision. Since we will be buying in your market and we would like to use the same selling/buying agent, we want to get a lower REALTOR® price on the package. Can you propose any options?

My response to my client:

It’s good to hear from you! Here is what I can do for you: on the listing of your home, I will charge a commission of 6%, and on the purchase side, I will give you a 1% of the sale price credit at closing of your new home. I hope that this will work for you. I would love to represent you and help you make your move.

Let me know if I can answer any other questions. The time to list is now; the spring market has started. I have sold 18 properties so far this year, most of them within the last 6 weeks.

Talk to you soon!

From my client:

We also want a discount on the sold home. How about 0.75% on the sold home and 1% on the bought home? Checking the competition, there basically is 1 maybe 2 homes similar in style/price, so I think priced right, it should sell easily. Also a discount on the sale helps minimize the impact of taking a loss on the house. Additionally, we are both familiar with the internet and are very focused on what we want, so it should be easy for us to find a home (and less work for you).

Answer:

Next time, it is 6% on the sale with 1% on the sale being credited toward their down payment on the purchase, if they buy through you. You will actually give them a check at close of their new purchase for 1% of their sale. If you get both ends of the sale or the purchase, you will give them 1.5% and if you get both ends of both ends you will give 2% of the sales price of their listing.

Here’s my suggested response to your client:

I know you will be able to find someone that will give you more of their earnings than I will give you, but here are a few of things that you’ll also be bargaining for:

1. Carrying costs. I beat the days on market for the average real estate agent on the sale by ________ days.

2. List-to-sell ratio. In our area, the list-to-sell ratio for the Board of REALTORS® is 96%. Mine is 98% because of the marketing that I do. You will give up the 2%.

3. Average litigation rate for a seller or buyer. The current going rate is one for every 87 transactions. This is a National Association of REALTORS® statistic. Mine is one in every 433 transactions. Litigation is where clients really feel the pain of having a poor agent.

4. You will not be introduced to my secret, wholesale property list. This has saved my clients over 20% on a purchase.

5. You will not get the guaranteed customer service and return call guarantees. You have not experienced pain until you have unanswered anxiety.

There are many other differences as to why I do not cut my fees more; however, if you look at my overhead as compared to other commission cutters, you will find that I have a staff, which is necessary to provide the kind of service that you deserve.

Since I have retired from the speaking circuit, I have my systems (large books with software) that I was selling from the back of the room at about $1500.00.  These are my newest products and this package includes everything that I have ever done.  As a “pay it forward” opportunity I am now selling these same books and software at my cost, about 94% off.  This is the start of your plan to get to the point where you are living the dream.  This is not anything but selling you the best real estate training materials in the world for 94% less than they were selling for a couple of weeks ago.  You will get 9 books, a whopping 40 pounds of checklists and information that is easy to use.  These volumes have been used by agents in the US and Canada to be the best agent in their market place. Go here to pick up your foundation for the future.

Letter: Just Sold – You, Too, May Want to Sell Now October 29th, 2020 | Posted in General Real Estate, Other Interests, Real Estate

Date

Name

Address

City, ST  Zip

Name:

Recently, Sanford Systems listed a home at (property address) and sold it within (number) days!  We received dozens of calls from interested buyers, and our telephones are still ringing with serious inquiries.  As a result, we have created a list of potential buyers for homes in your area.

My records show that you own the property at (property address).  If you have considered selling your home, there may never be a better time than now.  There is currently a shortage of available homes in your neighborhood and an abundance of prospective buyers.  When you combine these factors with Sanford Systems’ action plan, marketing plan, prospective buyer communication programs and technology, the result can be a fast, trouble-free sale of your property at the highest market price.

I would enjoy meeting with you briefly to discuss your property’s value in today’s real estate market, even if you are not planning to sell your home right now.  When considering the sale of a property, you owe it to yourself to get the up-to-date facts about the market and to learn why more buyers and sellers are calling Sanford Systems for all of their real estate needs.  I can also make suggestions that will allow you to net more when you sell.

For more information, please contact me at 815.929.9258 or walter@waltersanford.com.  We will send or email our list of buyers to you. We truly provide the solution to your goals. 

Sincerely,

Walter Sanford

Sanford Systems

 

Since I have retired from the speaking circuit, I have my systems (large books with software) that I was selling from the back of the room at about $1500.00.  These are my newest products and this package includes everything that I have ever done.  As a “pay it forward” opportunity I am now selling these same books and software at my cost, about 94% off.  This is the start of your plan to get to the point where you are living the dream.  This is not anything but selling you the best real estate training materials in the world for 94% less than they were selling for a couple of weeks ago.  You will get 9 books, a whopping 40 pounds of checklists and information that is easy to use.  These volumes have been used by agents in the US and Canada to be the best agent in their market place. Go here to pick up your foundation for the future.

Letter/Emai: Just Sold at 104% of Asking October 26th, 2020 | Posted in General Real Estate, Other Interests, Real Estate

Date

Name

Address

City, ST  Zip

Name:

The (name of the family) have just sold their home at (address) and they are very pleased because they netted more than they thought they could!

Why?  Because the Sanford team sold their home in three days for 104% of the asking price!  So get ready to welcome your new neighbors.

If you are wondering how a real estate experience can be exciting plus achieve your goals, call the Sanford team for a marketing plan that is customized to your needs.  There is a better way, and the Sanford team breaks records by using today’s technology, a web strategy that creates leads, and a buyer database that is updated every day.

No two agents are the same!  We are professional advisors, and we monitor our transactions to ensure your move remains hassle-free and stress-free.  The Sanford team keeps your goals in mind, from keeping you informed to getting the best price for your home.  We do the work that actually works!

We want your business, and we will do what it takes to earn it. We will be open on any topic of discussion, and we will not take a listing until we know your exact goals.  We are master marketers; just ask your neighbors!

Are you a future seller?  Buyer?  Investor?  We have the information to make your decisions more profitable!  Please call me directly at 815.929.9258.  I will put you in my database for that special buyer or property.

Sincerely,

Walter Sanford

Sanford Systems

Since I have retired from the speaking circuit, I have my systems (large books with software) that I was selling from the back of the room at about $1500.00.  These are my newest products and this package includes everything that I have ever done.  As a “pay it forward” opportunity I am now selling these same books and software at my cost, about 94% off.  This is the start of your plan to get to the point where you are living the dream.  This is not anything but selling you the best real estate training materials in the world for 94% less than they were selling for a couple of weeks ago.  You will get 9 books, a whopping 40 pounds of checklists and information that is easy to use.  These volumes have been used by agents in the US and Canada to be the best agent in their market place. Go here to pick up your foundation for the future.



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