559 S. Washington Ave., Kankakee,IL 60901

P.815.929.9258 P.815.929.9200

It was a pleasure to attend your seminar in San Francisco on Thursday. You are a truly excellent speaker and by the time you were finished, I was excited about getting into residential real estate! You are doing good work in the world. Brian Tracy, Real Estate Speaker


SO MANY DIFFERENT BUSINESS PLANS September 4th, 2008 | Posted in General Real Estate

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Do you ever get mixed up as to what business to implement?  They are all better than doing nothing and waiting for the business to come to you.  However, is their one best?

Well, there is that guy that has that huge team, numerous pages of advertising using direct response and promising that if you implement his web site, you just don’t have to work anymore.  Before you fall for this, you need to check this guys take home pay.

There are numerous speakers that tout around the clock referral generation.  Genius, but usually works best when new leads through other lead generation systems are brought into play so as to increase the referral base.

Then there are the fringe speakers that usually have something to sell.  Stagers, software or websites.  Their talk is centered around their product.  It might be a good product, but usually only a tool that should be used when appropriate.  Some of the products are dangerous to implement in your business all the time.

Nothing beats a combination plan that includes:

1.  Intelligent and inexpensive, effective seller lead generation

2.  A client centric listing presentation that explores the seller’s needs

3.  A consistent buyer program that weeds out the non-committed but offers better service to the survivors

4.  With profit and customer perceived service being the anchor beliefs, design checklists that can be followed no matter how busy everyone becomes.

5.  A great referral generating program that leverages existing business

6.  Leveraging sellers to get buyers and leveraging the search for inventory to get sellers.

7.  Leveraging the meeting of sellers and the search for inventory as a way to build a personal estate in real estate.

8.  Timblocking consistent dollar productive activities

9.  Delegation through systems, technology, family, clients, affiliates and staff

10.  Budgeting by increasing resources to the items that work and improving or eliminating the systems that don’t.

Now that you have the general sketch, you will need specifics on how to implement each step.  Please understand that you need to go to people that understand the big picture of high production real estate. 

Thanks, Walter


  1. Tatiana says:

    Very interesting post. where can i find more articles about this issue?

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